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Gérard Laizé

Specialist in Strategy and Valorization of Innovation in Furniture

Gérard Laizé was born in 1951 and has an economic and social background. He is currently the General Director of VIA (Valorization of Innovation in Furniture), a Member of the Scientific and Cultural Council of the National Institute of Crafts, a Member of the Academic Affairs Council of the French Institute of Fashion, President of the Steering Committee of the 'Design & Brand' Circle, and Exhibition Curator. As a strategy specialist, he has held the position of Director.

Characteristics

Employability:
Columnist, Consultancy, Training
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About Gérard Laizé

Gérard Laizé was born in 1951 and has an economic and social background. He is currently the General Director of VIA (Valorization of Innovation in Furniture), a Member of the Scientific and Cultural Council of the National Institute of Crafts, a Member of the Academic Affairs Council of the French Institute of Fashion, President of the Steering Committee of the ‘Design & Brand’ Circle, and Exhibition Curator.

As a strategy specialist, he has served as Marketing Director in the industry and distribution, in France and abroad for 20 years, including 8 years as International Marketing Director at “Habitat”, 2 years as Marketing Director at “Matra Horlogerie” (Repositioning of 11 watch brands representing 40% of the French market), and 5 years as Marketing Director of Krys Opticians (Development of the strategic positioning of the market-leading chain and network development).

His forward-thinking work has been the subject of publications and conferences at various business and design schools, universities, conventions, and professional meetings, both in France and internationally.

Most recent publications:

– Domovision 2008-2013: CHR (focus on Cafés, Hotels, Restaurants), 2008 edition

– Domovision 2009-2014: Seniors, 2009 edition

– VIA Design 3.0 (VIA / Centre POMPIDOU 2010)

– Domovision 2012: Au bain! Design & Interior Architecture (Editions VIA / 2012)

– Materials & Materials (Make it design / Editions Eyrolles / 2012)

Topics

  1. 1. Domovision: New Fields of Creation in the Living Environment

  2. 2. Strategic Reflection and Trend Directions

  3. 3. Long Live the Lounging Generation: "New Postures, New Notions of Comfort, New Ergonomic Principles,"

  4. 4. European Creation Currents: "Place of French Design within the European Context."

  5. 5. Spirit of France: "Analysis of the French Identity Territory in the Global Competitive Context."

  6. 6. Paris, Capital of Creation: "The Role of Paris as a Platform for Revealing French and Foreign Talents."

  7. 7. New Offer Concepts and Opening of New Markets

  8. 8. Stamp, Brand, Label, Signature...: "The Importance of Signs in Product Valuation."

  9. 9. From Luxury to Luxuries

  10. 10. Design and Modernity

  11. 11. Design and Distribution Concepts

  12. 12. Creation and Innovation: "Differences and Synergies between These Two Notions. Role of Conceptual Design."

  13. 13. City "Place of Life" and Urban Furniture.

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