Specialist in Strategy and Valorization of Innovation in Furniture
Gérard Laizé
Gérard Laizé was born in 1951 and has an economic and social background. He is currently the General Director of VIA (Valorization of Innovation in Furniture), a Member of the Scientific and Cultural Council of the National Institute of Crafts, a Member of the Academic Affairs Council of the ...
Languages:
Employability:
Chroniqueur / euse,Conseil,Seminaire
Employability:
Chroniqueur / euse,Conseil,Seminaire,
About Gérard Laizé
Gérard Laizé was born in 1951 and has an economic and social background. He is currently the General Director of VIA (Valorization of Innovation in Furniture), a Member of the Scientific and Cultural Council of the National Institute of Crafts, a Member of the Academic Affairs Council of the French Institute of Fashion, President of the Steering Committee of the ‘Design & Brand’ Circle, and Exhibition Curator.
As a strategy specialist, he has served as Marketing Director in the industry and distribution, in France and abroad for 20 years, including 8 years as International Marketing Director at “Habitat”, 2 years as Marketing Director at “Matra Horlogerie” (Repositioning of 11 watch brands representing 40% of the French market), and 5 years as Marketing Director of Krys Opticians (Development of the strategic positioning of the market-leading chain and network development).
His forward-thinking work has been the subject of publications and conferences at various business and design schools, universities, conventions, and professional meetings, both in France and internationally.
Most recent publications:
– Domovision 2008-2013: CHR (focus on Cafés, Hotels, Restaurants), 2008 edition
– Domovision 2009-2014: Seniors, 2009 edition
– VIA Design 3.0 (VIA / Centre POMPIDOU 2010)
– Domovision 2012: Au bain! Design & Interior Architecture (Editions VIA / 2012)
– Materials & Materials (Make it design / Editions Eyrolles / 2012)