Denise Pellinkhof

About Denise Pellinkhof

There is a trend underway: CEOs of companies like Shell, DAF Trucks, Coolblue, Rabobank, and KLM are stepping forward. They personally share their vision on platforms like LinkedIn or on stage, interpret the news, and speak out on social issues. Why? Because they understand how valuable visible leadership is.

Three layers of visibility

Denise helps organizations to strategically organize visibility:
1. Ambassadors: employees who proudly share content (62% cheaper than traditional marketing)
2. Experts: specialists who build authority and attract customers
3. Figureheads: leaders who share their vision as the voice of the organization and break the status quo
The art: making agreements about who takes which role. Because all three are essential.

From ambassadorship to figureheadship

Denise worked as a brand strategist, branding, PR, and marcom manager for scale-ups and corporates. She developed employee advocacy programs for Eneco, ING, CroonWolter&Dros, and Laurens Ouderenzorg. She still gives masterclasses at NIMA and Erasmus University. And now exclusively guides partners, executives, and directors of organizations such as EY, Berenschot, and Alzheimer Nederland towards figureheadship.

Her approach

No superficial visibility, but credibly conveying mission and vision. With courage, relevance, and humanity. Through earned media attention, opinion pieces, LinkedIn, speeches, and videos. She stands for servant leadership and authenticity. Because as Brené Brown says: imperfection is not a weakness, but the source of connection and impact. And that is more necessary than ever in our society.

As a moderator, Denise makes complex issues light and airy. She dives into the themes of the organization, is curious and open, and involves everyone on stage, making them feel seen and valued. Expect sharp questions and uncomfortable moments, but she primarily turns it into a collective celebration.

Remaining unnoticed is out of the question.