Catherine Lott-Vernet

About Catherine Lott-Vernet

Catherine Lott-Vernet’s credo is to make unglamorous topics appealing to young people, such as road safety, citizenship, sustainable development, addictive behaviors, and economics. She favors projects that combine sociological analysis of audiences with pedagogy to make seemingly austere content accessible. Catherine Lott – Vernet has just published, with Thierry Ohayon, the book “Girls, Let’s Talk About Money!” on how to manage one’s wealth well, an essential guide for all women. Thus, two strong personalities are joined to create awareness among women, encouraging them to take control through a practical tool, a playful, stimulating, and demystifying object, with accessible and effective content, aimed at reaching those who haven’t yet considered it, those who view the subject from too far away, and those who are wary… and who will want to take control after this discovery. Catherine Lott-Vernet is also the co-founder of the association Act for Early Childhood. Since February 2013: Fizzy Ways – Manager Bringing ‘sparkle’ to commitments – Helping new ideas find their market Marketing and communication strategy, content, positioning of new offers, partner search, creation of online and offline communication materials, consulting. Supported projects:

• The Great Meetings of Early Childhood – a series of events to highlight early childhood professionals and support parenting
• Consultant Time – The school for active seniors
• Cyclez – operator of the ‘bike system’ in companies and communities
• eXent – asset management, developing a dedicated approach for women. Co-creation of a book to establish the approach, hosting conferences.
• Sup de Pub – Inseec Group: Finance courses for Masters 5 Communication – coaching students’ professional projects.

From July 2000 to February 2013: Leader of Junium since its creation Communication agency for 0-25 year-olds. Expertise in young audiences and families serving the strategic reflection of brands, retailers, or institutions regarding their societal commitments and their institutional or promotional communication campaigns. 1997 – July 2000: General Secretary of the ALTAVIA Group – Commercial communication, 5 French companies, 2 European subsidiaries. Consolidated revenue: €250 million – 220 people 1986 – 1997: GMF (The Mutual Guarantee of Civil Servants) at the General Management managing investments and diversification activities, financial arrangements, and arbitrations. 1983 – 1986: KPMG – Audit Training: HEC 83, Finance option