Acquiring New Clients
André Hagelen inspires the commercial mindset of people in the field of marketing and sales. He has been chosen as one of the best speakers at the national SME congress. His lectures can be tailored to your needs and have a highly pragmatic character: people can immediately start implementing the inspirations the next day.
Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.
The sales process has changed significantly and is more than ever linked to marketing efforts. Companies are researching online and have virtually all information available via the internet. By creating a strong connection between marketing and sales, companies can make their sales 2 to 5 times more powerful.
André Hagelen is an entrepreneur at heart and knows the ins and outs of the business. Since 1991, he has successfully founded 5 companies, all focused on BtoB marketing and sales. His largest company grew from a small attic room to 150 employees. He was and is directly and intensively involved in collaboration with hundreds of business-to-business companies.
This has led to a passion for the commercial process and how to improve it in a pragmatic way. ‘Become world-famous (with 750 companies), score 67% in conversations, closing the deal’ are compelling topics from which both marketers and salespeople gain a lot of inspiration.
André Hagelen is one of the most energetic speakers on business-to-business commercial processes. He has been voted the best speaker at the national SME congress, is one of the instructors at the Growth College of Erasmus University, conducts Masterclasses for NIMA, and is involved in numerous lectures for growth entrepreneurs, such as GoFastForward, FCN, Port4Growth, and Business Tribe of 365 successful. His motto for lectures: if you can’t implement it immediately, it’s not suitable for a lecture, seminar, or workshop.
When people become passionate, generate ideas, and want to start working on a number of ideas the very next day, then a lecture is successful.
It has been scientifically established that a deal meets 6 conditions. If one of these conditions is missing, there is a high chance that a deal will be postponed, given to someone else, or an internal solution will be sought.
By knowing these conditions and testing them step by step, both (online) marketers and salespeople can significantly boost revenue.
In this lecture/workshop, you will discover the conditions for closing the deal, and it is almost inevitable that you will start working on it the next day.
Companies lose tons of revenue because sales processes with important prospects are unnecessarily and prematurely terminated. That is a shame and unnecessary. By connecting the so-called Buying Journey with the sales process, both marketing and sales can achieve a much higher score in customer contacts.
In this lecture/workshop, you will discover how to connect the customer’s buying journey (the so-called Buying Journey) with your sales process, thereby needing to sell much less and helping many more customers and prospects make the right decision.
Trust is a valuable asset in marketing and sales. Without trust, you won’t attract customers. But how do you build that trust? What are the best steps to take in both marketing and sales?
With the strategy: ‘become world-famous (among the important prospects and customers in your target group)’, you can achieve a huge impact with a relatively limited budget.
In this lecture, you will discover the approach and can immediately start working with the inspiration.
Can you explain what your company does in 30 seconds? And in such a way that you are proud of it and spark interest in your conversation partner?
With the Mind Blowing Sales Pitch, you will succeed in doing so. In 4 steps and within 30 seconds.
And in those 30 seconds, you use a bit of neuromarketing, delve into the customer’s situation, and create an image that would be remembered by your conversation partner for a long time.
And the fun part is: this conversation technique will help you both professionally and personally to convince others of your ideas much faster.
In this lecture/workshop, you will discover the four simple steps and can start working on them the next day.
We all actually want that. Attracting large customers who are loyal and provide long-term revenue and profit.
But how do you do that? Because large prospects are like cows. They move slowly, don’t respond to anything, are not easily impressed, and if you address them, there’s a good chance they’ll say ‘moo’.
But once inside, they are often loyal relationships that provide milk every day for a long time.
In this lecture, you will be inspired by the conditions you can test to interest and attract large prospects as customers.
A sales funnel is graphically an inverted funnel. This means that during the process, many prospects drop out. Research shows that in 30% to 40% of cases, this is because sales themselves drop out, as the customer demand does not fit and/or the revenue opportunity is too small.
Is it a shame? It certainly means that both marketing and sales have invested time and money in generating and following up leads from companies that don’t really fit with you.
Turn the sales funnel around and opt for a sales tornado.
In the sales tornado, you focus strongly on the important companies within the target group. Then, in principle, a prospect never drops out. And once inside, you develop the customer into ambassadors.
With this lecture, you gain inspiration for a much more effective way of relationship management, turning the sales funnel into a sales tornado!
Can both the revenue and profit of a company be significantly improved without changing anything in the company itself? The answer is a resounding ‘Yes!’.
The secret lies in the customer base. By focusing much more on customers and prospects who can substantially contribute to revenue and profit, a much more profitable company emerges.
In this lecture, you will discover the results of a study conducted under the auspices of the European Union to significantly improve a company’s profitability. Additionally, you will receive a concrete step-by-step plan for inspiration to increase the focus on profitable customers and prospects.
Can you improve your company’s revenue with poor words without doing anything to the other processes? The answer is a resounding: yes!
The unconscious brain plays a much larger role in all the decisions we make than previously assumed. It’s no wonder that neuromarketing is one of the popular topics in marketing and sales.
In this lecture, you will discover through simple examples the power of neuromarketing and how you can use it for your organisation.
A company’s proposition has a significant impact on commercial success.
Yves Saint Laurent doesn’t sell clothing, but hope. Apple doesn’t sell iPhones, but recently privacy (‘what happens on iPhone, stays on your iPhone’). And Martin Air doesn’t sell flights, but beautiful beaches and destinations.
They sell the ultimate customer desire that is central to the (unconscious) customer experience.
What do you sell? Product or service? Or an ultimate customer experience?
To strengthen your position, it is important to go through a process where you step by step get into the customer’s shoes and look at your product or service from that perspective.
In this lecture/workshop, you will get into the customer’s shoes and improve your proposition from that perspective. You will work with your customers, your proposition, and how you can improve it.
In many companies, there is no separate sales department. It is the professionals themselves, project managers and/or people from the management team who take on the tasks of sales.
But how do you approach that? What are the tools you can apply? And how can you create a culture together in which sales become successful.
In this lecture/workshop, seven basic principles for revenue growth are discussed, which are very suitable for companies that do not have a sales department.
Companies that consistently project a limited number of rock-solid advantages on their website, in their marketing, and in sales, perform significantly better.
Essential to this is making choices: What do we stand for as a company? What are the brand promises? What does marketing convey? How does sales present the company?
In this Keynote, the audience discovers how to choose and project the rock-solid advantages.
How do you create maximum impact with your company?
If you think about it, you know exactly what your company’s added value is. Moreover, you can even contribute to making the world a little better if customers understand what you mean. But how do you articulate it? During this lecture, you will discover three laws of a strong proposition.
If you master and articulate them, both through marketing and sales, the impact of your company will increase significantly.
What is our DNA? What is our real added value? What makes us unique in the market?
If you are busy in a company day in and day out, there is a tendency to think from your own product or service.
While it is much smarter to think from the customer’s desire and how you align with that as a company.
Be inspired and discover…
• how do we strengthen our proposition?
• who are our dream customers
• how can we genuinely inspire and interest customers
How do we ensure that customers want to buy instead of us having to sell
In this lecture/workshop, you make a 180° turn by looking at your own company from the customer’s perspective and from there testing and composing your proposition. This leads to unexpected eye-openers!
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