Gemma Cernuda

About Gemma Cernuda

Gemma Cernuda is an expert in the concept of branding. More specifically in feminine branding. She is the first woman to develop this concept in Spain as “ComunicaciI³n en femenino®â€. To get to this position, Gemma studied a Masters in Communication at Universitat de Barcelona and she is also holds a degree from the Columbia Business School in New York.Gemma started working in several important Spanish companies like – La Sirena – and has also contributed to different foundations and trade associations. In fact, she was the first woman sitting in the CECOT – the Catalan trade association. She has also been vice-president of the AssociaciI³ Empresarial de Publicitat (Advertising Business Association).Nowadays, Gemma is known as the COO of Peix&Co, the first agency of feminine communication in the Spanish-speaking world. The agency helps feminize several brands to make them more profitable and appropriate to feminine tastes, concerns, expectations and values. In this form of communication and branding, Gemma Cernuda is a pioneer.Following this path, she is the inspiration for the RethinkHer Conference, the first International Communication and Branding Forum focussed on the purchasing power of women. Additionally, Gemma has published several books on the above topic, attends international events and conferences frequently and writes for two different blogs: Ellas Deciden and Peix&Co.Interested in this new form of communication and what it can mean for your business or product? Gemma can explain it as no other.