
The last decade, Ynzo van Zanten was Chief Evangelist and Head of People & Culture of the leading Dutch impact brand Tony’s Chocolonely. Ynzo speaks with great passion about purposeful entrepreneurship and how to effectively communicate about your purpose as a company.
Ynzo van Zanten, author, entrepreneur, facilitator, speaker, and former Head of People&Culture and Chief Evangelist of Tony’s Chocolonely, is an optimist. In all the crises that are facing us, he sees opportunities for future focused entrepreneurs. But it will take a collective mindset to innovate from a new starting point. Every organization seems to be jumping on the bandwagon of ‘purpose’ at the moment, but what does that actually mean for you and your organization? How do you prevent falling into the pitfalls that so many of your peers seem to be falling for?
There’s a whole generation desperately searching for true meaning in their lives, for a better, cleaner, more social, more beautiful world. But the more companies seem to be shouting from the rooftops how they are saving this planet from utter doom, how they are CO2 neutral and politically correct, the less confidence consumers seem to have in them. So how do you bridge that gap as an organization?
Ynzo speaks about economic and societal trends, about balancing financial success and making impact, and about how doing good and doing business aren’t mutually exclusive. About social and antisocial entrepreneurship. He nudges the audience with hands-on examples from everyday life and talks about his experience with meaningful brands like Tony’s Chocolonely and innocent drinks. His energetic style of presenting, or as he calls it ‘business applicable noisemaking’, puts you in the mode of wanting to be part of that wave of change. Because every little change matters, whether small or big.
"On January 22nd, we had the immense pleasure and honour to re-invite Mr. Guy Cabana for the third year in a row to talk at our «Lead to Succeed» annual event. This year he was asked not only to deliver 1 topic but to deliver 3 conferences which were as follows:
This event was a huge success and his presence made this day memorable for all attendees. Mr. Cabana was very motivating, captivating and inspiring. During his presentations, he encouraged all students to take a new perspective on life by asking themselves profound questions and encouraged us to take action. To our enjoyment, he was available and invited the attendees to partake in interactive conferences and he never hesitated to accept questions. He truly demonstrated his expertise as a powerful communicator.
Mr. Cabana shows such attention and openness and has such a way to implicate everyone during his speech by maintaining eye contact, that we have the impression that he his talking directly to each individual. Even if he gave 3 very distinct topics, each one was as captivating as the other. He enunciated his ideas efficiently and had many of us taking notes and making sure that we take immediate action. His message is practical, concrete and direct. The most intriguing part is that we realized that we all can implement his teachings immediately after the event both in our personal and professional lives.
Mr. Cabana was eloquent and created a very heart warming and enthusiastic atmosphere amongst all the students. He is a very charismatic speaker and left the audience with a powerful message. He is humorous, dynamic, and extremely energetic, and we were very fortunate to have him spend the day with us. I highly recommend him to anyone who wants to learn, grow or gain knowledge. I can promise you will have a truly amazing time with this extremely knowledgeable man. Looking forward to have you again next year!"
"Ynzo is the most energetic, passionate and inspiring speaker I’ve ever worked with. I salute you for your tenacity of purpose and outstanding leadership qualities. Thanks for opening my and many of our attendees’ eyes to new perspective and ways of living"
"Ynzo is one of the best guest speakers I have ever experienced. His energy and passion spread to every single participant in the room. Further, Ynzo managed to leave all of us with a strong reminder of what purpose really means. His session became the word of everyone’s mouth weeks after the session and even at my own kitchen table. We need more people like Ynzo."