Stéphan Lam
Social Media Strategist | Social Leadership | Marketing & Communication Expert
Author of the book 'Employees as Online Ambassadors'
Characteristics
- Employability:
- Keynote speaker
- Languages:
- Dutch
- Categories:
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About Stéphan Lam
Before Stéphan Lam launched his own company in 2017, he worked for nearly 10 years at Microsoft Netherlands. There, as an online strategist, he defined the social media strategy, among other things. He recognized early on that, in addition to the use of corporate channels and campaigns, the online activity of employees is a crucial component when it comes to the visibility of an organization. With the launch of Windows 8, he initiated a program where employees actively engaged in relevant conversations with customers using ’employee-generated content’. The result: a more positive attitude towards the Microsoft brand.
Now, Stéphan Lam guides organizations in maximizing the use of employees as ambassadors, aiming to achieve business objectives such as attracting new employees, increasing sales, or improving reputation.
Stéphan Lam outlines the strategy and oversees the execution of these ‘Employee Advocacy’ programs. He also provides personal guidance for management, ensuring they can effectively profile themselves in the boardroom and thus demonstrate ‘online’ leadership.
In 2018, his book ‘Employees as Online Ambassadors’ was published, in which he describes how organizations can smartly network and communicate with existing and new customers via social media together with passionate employees, recruit new employees, and even exert influence on the market.
Additionally, Stéphan Lam is one of the first six Twitter users in the Netherlands, a trainer and blogger at the leading marketing & communication educator (Frankwatching), and a speaker. With his refreshing perspective on the phenomenon of social media, he captivates the audience without exception.
Topics
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1. Employees as online ambassadors
Employees have potential when it comes to corporate communication. Deploy them as online ambassadors with an ambassador programme or employee advocacy and show your true face. In this talk, Stéphan Lam explains why it is important to be active on social media for business and what initial steps your organisation can take to turn employees into online ambassadors.
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2. Social media trends
Social media is continuously evolving. What have we seen in the past? And what can we expect in the future? An educational talk, highlighting both the positive side of social media and the darker side of social media.
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3. Employees and social media; maintain your productivity
The days when companies blocked Hyves and Facebook are long behind us. Every employee now has a smartphone in their pocket, constantly in touch with colleagues, but also with family, friends, and the rest of the world. In this talk, Stéphan Lam shows how we are constantly distracted and complements this with golden tips to make your employee more productive. Count your gains!
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4. 'Social leadership' in the boardroom
The masses have embraced social media. Strangely enough, the top in organisations lags behind. And yet, social media is a tool with which leaders can exert influence on, among other things, the press, politics, their brand’s image, and employees. A talk on how modern leaders benefit from ‘social leadership’ and what (initial) steps they can take to be ready for the future.
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