Brand Strategy & Consumer Behavior
Reinoud Wolff
Reinoud Wolff learned the strategic marketing profession through various management positions at Heineken, Unilever, Ben & Jerry’s, McDonald’s, and Pernod Ricard. These diverse experiences provided him with a broad perspective on brand strategy and consumer behavior.
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Employability:
Dagvoorzitter,Keynote spreker
Employability:
Dagvoorzitter,Keynote spreker,
About Reinoud Wolff
Reinoud learned the strategic marketing profession through various management positions at Heineken, Unilever, Ben & Jerry’s, McDonald’s, and Pernod Ricard. These diverse experiences provided him with a broad perspective on brand strategy and consumer behavior.
After his time in the corporate world, Reinoud decided to change direction and chose entrepreneurship. He founded his own agency, The Crazy Ones. Here, he repositioned over 200 companies and gave them a purpose, including Tomorrowland, Talpa, Big Green Egg, Slam!, van Gils, Aon, and RTV Rijnmond. Always inspired by the idea that ‘the people who are crazy enough to think they can change the world, are the ones who do.’
In his next step, Reinoud decided to join forces with Jasper Verbunt, a pioneer in the digital world. He became a partner and co-shareholder at the digital agency Redkiwi. Here, they combined marketing and digital technology in an innovative form, which Reinoud himself describes as “performance branding.” This approach combines the power of brand strategy with digital performance, providing companies with the tools to not only create brand value but also to effectively measure and enhance it.
Almost everything is measurable. And that is good. Some things are not measurable. Like care, love, and friendship. You have to feel that. Facts and feelings. I believe in that. In business and in real life.