After 17 years of developing concepts, products, and brands in design agencies, Philippe Cahen, a foresight expert, has been regularly consulting with companies and organizations since 1995 to envision their futures. He has developed an original, flexible, and cost-effective foresight method based ...
After 17 years of developing concepts, products, and brands in design agencies, Philippe Cahen, a foresight expert, has been regularly consulting with companies and organizations since 1995 to envision their futures. He has developed an original, flexible, and cost-effective foresight method based on weak signals and dynamic scenarios.
During his professional journey, he initially worked as a brand developer in the field before developing brands through design. Since 1995, he has created his own consulting firm specializing in creation and foresight.
He has worked with notable companies and organizations including: Ferrero, GMF, Quille, Française des Jeux, Salomon, Sodebo, Ministry of Ecology, GDF Suez, Generali, Société Générale, Crédit Agricole, E.Leclerc, Comexposium, Air France, Air Liquide, Flunch, Fromagerie BEL, Bouygues Telecom, SNCF, L’Oréal, Leroy Merlin, Schneider Electric, Système U, MAAF, etc.
He is also the editor of the Weak Signals Newsletter, which he has been publishing monthly since 2003 and sends to over 8,500 subscribers online.
Additionally, he is the author of numerous thematic studies and three books: “Weak Signals. A User’s Guide” (2010, Eyrolles editions), winner of the Academy of Economic Intelligence Award 2011, “Marketing the Uncertain” (2011, Kawa editions), and “50 Answers to Questions You Don’t Even Dare to Ask!” (2012, Kawa editions).