Paul Hassels Mönning

About Paul Hassels Mönning

Paul Hassels Mönning enjoys sharing a new perspective on B2B marketing and sales with his audience. He combines strategy and practice, reason and emotion, and digital developments with practical insights from customer psychology.

Through his experience as an entrepreneur, author, marketing director, and (amateur) actor, he delivers high-quality content with humor, drive, and practical examples. His presentations are inspiring and provoke thought and (different) action. In addition to his activities as a speaker and entrepreneur, he is a reviewer for Managementboek and regularly contributes as a (guest) blogger for Marketing Online, Marketing Tribune, CXO, and Engaging Times.

The world is changing at a rapid pace. Developments in technology, economy, and ecology demand a truly different way of thinking and acting. Yet many companies in business markets (B2B) still operate as they always have. After all, doing business is a matter of trust and personal contact. Customers are more critical than ever and increasingly seek information online.

Pushing harder through even more sales efforts is therefore pointless. Digital marketing and sales enable B2B companies to engage in dialogue with (new) customers through relevant information and advice. Attracting prospects and customers through so-called inbound marketing and sales proves to be an increasingly valuable addition to more traditional, outbound approaches.

Paul’s strength lies in describing how digital yet personal communication increasingly makes a difference in B2B. Thanks to the targeted use of technology, B2B companies can connect much better with the individual person and enhance their human touch.

Paul Hassels Mönning studied business administration at the University of Groningen after high school and obtained an MBA certificate from Warwick University, UK. He worked for various employers including Capgemini and Fujitsu before founding dutchmarq. Dutchmarq helps B2B companies better leverage digital marketing and sales to achieve their (growth) ambitions.