Hugo Borst

Journalist, author, and provocateur

"People have a poor ability for self-criticism, so you need to keep them awake and provoke them. That's what I'm here for, and I'm good at it," - Hugo Borst. For Hugo Borst, footballers hold a public role, and it is the journalists' task to essentially hold them accountable. Every Sunday evening, he appears on Studio Voetbal, alongside Jack van Gelder and Youri Mulder, where he shares his unfiltered opinions on football and the football world in particular. Hugo Borst has a strong opinion that often stirs up controversy. His views as a journalist have become well-known within the Dutch football community. In his presentations, analyses, discussions, and columns, Hugo Borst conveys his opinions and knowledge about the sport of football. "To be well-informed, you don't need to have played at a high level," says Hugo Borst.

Employability:: Keynote speaker
Categories:: Motivation

Sports & Team Building

Book Hugo Borst

Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.

+31 10 433 33 22 info@speakersacademy.com Request a quote

30 years matching events with the right speakers
The most experienced team of consultants
50,000+ satisfied clients worldwide

About Hugo Borst

“People have a poor ability for self-criticism, so you need to keep them awake and provoke them. That’s what I’m here for, and I’m good at it,” says Hugo Borst.

For Hugo Borst, footballers hold a public role, and it is the journalists’ task to essentially hold them accountable. Every Sunday evening, he appears on Studio Voetbal, alongside Jack van Gelder and Youri Mulder, where he shares his unfiltered opinions on football and the football world in particular.

Hugo Borst began his career at the age of 22 at Voetbal International. After more than ten years, he left but remained active in the football world. He still maintains connections with the contacts he made during that time.

As of 2006, Borst is a columnist for Algemeen Dagblad, AD Sportwereld, and Esquire. Together with Matthijs van Nieuwkerk and Henk Spaan, he forms the editorial board of the magazine ‘Hard Gras’.

Additionally, Hugo Borst is the author of several books. He considers himself more of a writer than a TV star. It is much harder to write well than to express oneself on television. In 1996, his book ‘De Coolsingel bleef leeg’ was published in a ‘Hard Gras’ special. It was nominated for the Gouden Uil, a literary prize – a unique achievement for a book about football. For an entire season, Hugo Borst followed Feyenoord closely, as had never been shown in the Netherlands before. He meticulously describes everything that happens in and around De Kuip. (reprint in April 2006)

In April 2005, the bestseller ‘Over vaders & zonen. De jongenskamer van Van Basten en andere verhalen’ was released. ‘Over vaders & zonen…’ is a book filled with touching and gripping stories about the relationship between fathers and sons, with football as the common thread. It includes stories such as the kidney that Coen Moulijn donated to his son, the father of Marco van Basten who also suffers from an ankle injury, etc.

Hugo Borst has a strong opinion that often stirs up controversy. His views as a journalist have become well-known within the Dutch football community. In his presentations, analyses, discussions, and columns, Hugo Borst conveys his opinions and knowledge about the sport of football. “To be well-informed, you don’t need to have played at a high level,” says Hugo Borst.