The AI Magician
Hendrik van Zwol is a top-rated AI speaker who explains the full scope of AI from a unique creator’s perspective: known for his work on Eva Jinek and Jekels Jacht, and an internationally acclaimed AI filmmaker. His mission: to provide guidance amid rapid change - the faster AI advances, the more important humans become.
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Hendrik van Zwol occupies a unique position in the Dutch speaking circuit. Like the best AI speakers, he analyzes current events—from the relationships between Europe, the United States, and China to deepfakes, new legislation, and the tools that are transforming the workplace. But while others describe the technology, Hendrik knows it from the inside out.
He has been working with AI himself on a daily basis since 2021 and has become an internationally acclaimed AI filmmaker. His films have won awards at the AI Cine Awards in Los Angeles and four Silver Awards at the New York Movie Awards for the short film The Garnish. He was also the first speaker in the Netherlands to stage a complete AI theater show. That hands-on creative experience gives his analysis a depth that cannot be derived from research alone.
That same creative spirit makes his appearances a true experience: humor, interaction, live demonstrations, and moments of genuine amazement. Clients book him for conferences and events where the audience needs to be not only informed but also moved and entertained. With an average rating of 9+ across more than 320 lectures and training sessions, he proves that content and entertainment reinforce each other.
Everyone is talking about AI. I show what it can do and where humans make the difference.
He has appeared as a guest on Eva Jinek, RTL Nieuws, and Radio 538, and is a regular AI expert on the NPO 2 program Jekels Jacht. With fifteen years of experience in marketing, creative work, and IT, and over 22,000 followers on LinkedIn, he bridges the gap between technological development and the day-to-day work of professionals.
Central to his work is the human-machine-human method. Humans start with intent, AI executes, and humans evaluate and steer. His book Creativity Reinvented, nominated for Management Book of the Year, shows how to use AI creatively without losing your taste and craftsmanship. His new book Mission AI, which explores this method, will be published in the fall of 2026 by Van Duuren Media.
The core of his message is more relevant than ever. In a world where AI is taking over more and more tasks, human qualities such as taste, judgment, and creativity are not becoming less important—they are, in fact, decisive. Organizations that understand this get more out of both AI and their people.
The faster AI advances, the more important humans become. Hendrik explains the latest developments—from geopolitics to the workplace—demonstrates live what AI is capable of today, and provides the audience with a clear framework for collaboration between humans and machines. Suitable for conferences, strategy sessions, and executive meetings.
How can you ensure that you maintain your taste, craftsmanship, and creativity in a world full of AI? This keynote is packed with practical applications and examples he created himself. Risks and ethics are also discussed. Based on his book of the same name.
Based on the Netherlands’ first AI theater show. A keynote presentation in which Hendrik creates visuals, film, and music on the spot, using input from the audience. For events looking for an unforgettable opening or closing act.
The practical application of Hendrik’s method in the workplace. From defining objectives to evaluating results and making adjustments. For marketers, communications professionals, and anyone who works with AI on a daily basis.
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