Hendrik van Zwol

About Hendrik van Zwol

Hendrik van Zwol, better known as the AI Magician, knows how to bring this topic to life in a unique way. He combines humor, wonder, substance, and engages his audience in a story full of ‘ooo’ moments and ‘wow’ examples. This makes artificial intelligence not only understandable but also captivating and memorable. 

No lengthy PowerPoints or dry theory, but stories and demos that you can really use. How did ChatGPT sound two years ago? What went wrong with a chatbot that suddenly started handing out business class tickets? And how did Microsoft’s AI fall in love with a human? 

His original perspective and creative applications of AI have regularly garnered media attention. He has appeared on shows such as Eva Jinek, RTL Nieuws, Radio 538, and in the Algemeen Dagblad. These media appearances earned him the nickname: the AI Magician, someone who not only explains what AI is but also truly brings it to life with self-made AI creations that he uses live. 

Starting May 21, 2026, Hendrik will be seen weekly at 8:30 PM on NPO 2 in the new program “Jekels Jacht naar het eeuwige leven”. Together with Diederik Jekel and Catalina, Hendrik will investigate how we can use artificial intelligence to extend our lives.

From education and government to SMEs, large organizations, healthcare, and creative sectors. Hendrik tailors his story to every audience, whether it’s young people, professionals, seniors, or executive teams of large companies. 

In addition to his lectures and training sessions, Hendrik advises organizations on AI. He looks at how to work more efficiently with AI, smart AI tools, privacy, ethics, and creativity.

The result? An inspiring session where participants are on the edge of their seats, pleasantly surprised, and leave with new ideas.

His mission? To show how AI makes life easier and more enjoyable. This way, you have time left for the things that really matter.