Hans Smith BBA

About Hans Smith

Hans Smith inspires with his experience as a leader, his creativity, and his ability to connect people. At the age of 17, he began his journey in the world of experience as an exchange student and refined his leadership skills at iconic companies such as Disney, Dolfinarium, and Landal Greenparks. At Disney, he learned to transform leadership into an art form. He founded organizations such as Mystery Review and The Purpose Company and created engaging, tactful workshops and training sessions in the field of exceptional guest, customer, and patient experience for A-brands like Stage Entertainment – Centerparcs – HMSHost, as well as healthcare institutions like Bergman Clinics and OLVG. His secret: Service Concepts.

Hans drives growth for individuals and organizations. As the founder of Groeitrainingen bv, he develops and guides programs that bring success, job satisfaction, and vitality. He combines systemic consulting, DISC methodology, nature-oriented interventions, and Disney leadership styles. With his pragmatic approach, Hans translates complex challenges into concrete goals, with a focus on creating support and collaboration.

As a speaker at seminars and conferences, Hans inspires his audience with topics such as customer experience, service excellence, and coaching leadership. Together with former Disney colleague Roland Kleve, he developed ‘Disneyfication’ – a unique formula that translates lessons from Disney’s success stories into practical insights for organizations. He also demonstrates how meaningful work not only improves results but also boosts job satisfaction.

With an optimistic and goal-oriented attitude, Hans encourages people to discover their own nature and that of their team. Sometimes he chooses to organize part of his workshops in nature, which contributes to vitality and connection, and a more sustainable world. Additionally, he supports initiatives such as Trees for All and consciously chooses a sustainable lifestyle himself.

Together, we can make it more fun!

From this conviction, Hans builds future-proof relationships and organizations that make an impact. He brings energy, humor, and a no-nonsense mentality to every stage and collaboration. The result? Inspiration, growth, and lasting impact.