BenoI®t Meyronin

About BenoI®t Meyronin

Benoît Meyronin is a professor of marketing at Grenoble Ecole de Management and the R&D director of the Académie du Service, of which he is one of the partners. His areas of expertise are service management and territorial marketing. He regularly works with companies and public organizations: SNCF, RATP, Aéroports de Paris, Cie des Alpes, the hospital sector, local authorities, etc., both in consulting and training.

He has published several research articles and books: From Management to Service Marketing (Dunod, 2007; 2nd edition, 2011, with C. Ditandy), Service Management & Change Management: The Case of SNCF (Vuibert, 2010, with M. Euverte and H. Joseph-Antoine), Territorial Marketing (Vuibert, 2009; 2nd edition, 2012), Culture & Attractiveness of Territories (L’Harmattan, 2010, with C. Berneman). His latest book, published in September 2012, is a collective work on service innovation (PUG, with A. Munos). He regularly appears in the media (La Tribune, Les Echos, etc.).

Benoît holds a PhD in economics and an Habilitation to Supervise Research in management sciences.

He leads the Customer Relationship Club in Paris, created by the Académie du Service in 2010 (15 member companies), and he created and manages the blog www.marketing-des-services.com. He is a co-founder and vice-president of the ADETEM Territorial Marketing club.

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