Anne M. Schüller is a management thinker, keynote speaker, bestselling author, and business consultant. She is regarded as Europe's leading expert in touchpoint management, customer loyalty, and referral marketing. She is one of the most sought-after speakers in the German-speaking world. For over ...
Anne M. Schüller is a management thinker, keynote speaker, bestselling author, and business consultant. She is regarded as Europe’s leading expert in touchpoint management, customer loyalty, and referral marketing. She is one of the most sought-after speakers in the German-speaking world. For over 20 years, she has held leadership positions in sales and marketing at various national and international service companies, receiving several awards in the process. Since the end of 2001, she has been self-employed.
She has written ten management books. Additionally, she has published an edited volume, the audio book edition ‘Touchpoints’, and five other audio books. She is considered a pioneer of touchpoint management in the German-speaking area. Managementbuch.de ranks her among the important management thinkers. For her book ‘Customer Proximity in the Executive Suite’, she received the Swiss Business Book Award in 2008. Her current book ‘Touchpoints’ was awarded the Medium-Sized Business Book of the Year and received the German Trainer Book Award in 2012. She regularly writes columns and articles in business and trade press. When it comes to the topic of customers, she is one of the most quoted experts.
She is ranked among the top ten speakers in the German-speaking area (Conga Award 2010). At congresses, conferences, and corporate events, she delivers high-profile, motivating, and practical keynote and impulse speeches on topics such as customer loyalty, touchpoint management, employee leadership in our new business world, referral marketing, and emotional selling. She also conducts power workshops on these topics.
She is a guest lecturer at the University of St. Gallen (Institute for Services and Tourism), at BAW Munich (Bavarian Academy for Advertising and Marketing), and at the Management Center Innsbruck (MCI). She also held a teaching position at the Deggendorf University of Applied Sciences (MBA program in Strategic Marketing) and at Steinbeis University Berlin. Her clientele includes the elite of the German, Austrian, and Swiss economies.