Anke Meyer-Grashorn studied Marketing and founded the consulting firm große freiheit GmbH in 1996, which specializes in shaping the future of companies and innovation management. For nearly 20 years, she has been supporting well-known companies in developing new ideas and implementing them into ...
Anke Meyer-Grashorn studied Marketing and founded the consulting firm große freiheit GmbH in 1996, which specializes in shaping the future of companies and innovation management. For nearly 20 years, she has been supporting well-known companies in developing new ideas and implementing them into future market successes. Particular emphasis is placed on breaking through thought patterns and entrenched structures, employing co-creative solution approaches, and establishing effective processes and innovation-promoting conditions.
Anke Meyer-Grashorn has made a name for herself as a practice-oriented innovation consultant, speaker, and author. She lives and works in the beautiful Allgäu region and runs her own conference and workshop venue there. She blogs at www.anke-wills-wissen.de. She possesses unique practical knowledge from various industries and companies and can explain complex issues simply and entertainingly. “Most companies do not lack good ideas. Instead, they underestimate the special challenges in implementation and fail due to the natural resistance to the new. Innovation is human and requires a good combination of process and psychology,” says Anke Meyer-Grashorn.