André Troost is a cabaret-style speaker in an interactive, anecdotal manner. He is a customer enthusiast, inspiring, making people laugh and learn about hospitality in the broadest sense of the word.
André Troost is difficult to categorize. He is a speaker, but more of an entertainer. A cabaret artist, but more of a theater maker. A retail thinker, but broader than retail. A professional customer, but more of a mystery guest. An advertiser, but more of a concept thinker. Let’s just call him a cabaret-style speaker with a big retail heart. His lectures are anecdotal and interactive; leaning back is not an option during his performance.
André works from action and reaction, and from human logic and passion. He does not operate from rules, regulations, tricks, and management books. The human factor is the most decisive: “More revenue AND enjoyment by stopping… selling.”
From his commercial thinking as a concept creator/art director (80s/90s) through theater programs about sales and corporate cultures (90s to now), he has grown into the entertainer he is today.
André speaks the language of the workforce, but also of the manager. He does not beat around the bush, he reflects the results of the mystery guest visits he conducts (if desired) beforehand. Sometimes ‘to the point’, but always with a smile, abrasive but never offensive. An hour of entertainment, with a much-needed message. The lecture is meant to make you laugh, learn AND… it is interactive. And yes… They are always tailor-made performances, because your customer also wants to be served in a tailored manner.
A selection from the list of clients for theater shows, workshops, and solo performances related to hospitality in the broadest sense of the word and other corporate and organizational cultures:
AH, Aldi, Blokker, CoolCat, Hema, Intertoys, Intratuin, Jumbo, LeenBakker, MediaMarkt, Plus, SimonLevelt, VanHaren, Xenos, smaller retail parties, and various retailers’ associations.
Ministries of Finance/Justice/Social Affairs and Employment, MBO Rijnland, Various municipalities including the four major cities, various childcare/primary education teams, various healthcare and teaching teams.