Entertainer, customer enthusiast, mystery guest
André Troost is a cabaret-style speaker in an interactive, anecdotal manner. He is a customer enthusiast, inspiring, making people laugh and learn about hospitality in the broadest sense of the word.
Our consultants would be happy to advise you on how best to tailor the narrative to your specific target audience.
André Troost is difficult to categorize. He is a speaker, but more of an entertainer. A cabaret artist, but more of a theater maker. A retail thinker, but broader than retail. A professional customer, but more of a mystery guest. An advertiser, but more of a concept thinker. Let’s just call him a cabaret-style speaker with a big retail heart. His lectures are anecdotal and interactive; leaning back is not an option during his performance.
André works from action and reaction, and from human logic and passion. He does not operate from rules, regulations, tricks, and management books. The human factor is the most decisive: “More revenue AND enjoyment by stopping… selling.”
From his commercial thinking as a concept creator/art director (80s/90s) through theater programs about sales and corporate cultures (90s to now), he has grown into the entertainer he is today.
André speaks the language of the workforce, but also of the manager. He does not beat around the bush, he reflects the results of the mystery guest visits he conducts (if desired) beforehand. Sometimes ‘to the point’, but always with a smile, abrasive but never offensive. An hour of entertainment, with a much-needed message. The lecture is meant to make you laugh, learn AND… it is interactive. And yes… They are always tailor-made performances, because your customer also wants to be served in a tailored manner.
A selection from the list of clients for theater shows, workshops, and solo performances related to hospitality in the broadest sense of the word and other corporate and organizational cultures:
AH, Aldi, Blokker, CoolCat, Hema, Intertoys, Intratuin, Jumbo, LeenBakker, MediaMarkt, Plus, SimonLevelt, VanHaren, Xenos, smaller retail parties, and various retailers’ associations.
Ministries of Finance/Justice/Social Affairs and Employment, MBO Rijnland, Various municipalities including the four major cities, various childcare/primary education teams, various healthcare and teaching teams.
Here you learn how to NOT make the customer king, and still score more revenue. With more pleasure. Especially now when online is gobbling up that revenue like a Pacman.
For Municipalities: A civil servant is a service-oriented profession, but try to show that to the citizen at the counter… When rules and laws do not bend with what seems logical or is needed now. And by the way… Is the whole team aware of that service-oriented performance?
How to move away from those boring customer satisfaction scores. You can hardly live off satisfaction and it is very vulnerable.
Precisely when there is trouble, you can score, but you have to see it. With Johan: ‘You only start to see it when you realise it and it really starts to ‘live’’.
Customer experience in the broadest sense of the word. So B&Bs, client interaction, parents at the schoolyard, workmen on site with tenants, etc. Connecting is everything! But how do you do that..?
Who is the elephant and who is the hedgehog? And what does a workhorse learn from the meerkat?
This topic is offered in theatre form, where actors improvisationally play the provided material and participants dissect their own culture in commentary form. This is a reflective and educational process. With lots of laughter and indeed… sometimes tears.
Kick-off moment, cultural vision, away day… Around the fire, stories emerge, we become vulnerable, what seemed unspoken is said and sung. Custom-made songs, whether or not created on the spot, greatly aid the thought process.
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