Alex de Vries

About Alex de Vries

Alex de Vries challenges his audience to put themselves in the shoes of entrepreneurs and executives whose reputation is under fire. A crisis is always more than bad publicity. It is primarily a personal test to take and show responsibility. From the realization that trust among stakeholders is indeed under pressure, but it is not easy to do the right thing.

Alex approaches complex strategic issues openly and with humor. This inspires and captivates his audience. He speaks the language of entrepreneurs like no other, gained as a former financial journalist through hundreds of interviews and foreign trade trips. And for the last 12 years as a strategic advisor through countless advisory conversations, presentations, and training sessions.

Alex supports companies and organizations across all sectors. He excels as a sounding board for executives and top managers. He listens carefully to discover what they find important and challenging, and why. In this way, he collaborates with them to find the right solution and tone during a crisis.

A crisis is always more than bad publicity. It is primarily a personal test to take and show responsibility.

During a lecture or masterclass, he takes you into the world of crisis management and the challenges that come with it. He vividly recounts various crises and what it is like when your reputation is publicly at stake. From bankruptcies, gas drilling, layoffs to significant government intervention, inappropriate behavior, and critical stakeholders such as media, trade unions, regulators, and NGOs.

Like no other, Alex stimulates the curiosity of his audience. As a result, you will look at the importance of professional crisis management, how to organize and execute it, in a completely different way afterward. And never to forget: every crisis is an opportunity.