dr. Jos Ahlers

About Jos Ahlers

Jos Ahlers is a psychologist who researched Generation Z. He has written books about this generation. The people from this generation, born between 1995-2012, are still in school, growing up in a digitized world, and are always online. Today’s youth views the world completely differently. What influence will this generation have in the future? And, importantly, what is the impact of this generation on entrepreneurship and your organization? Jos Ahlers passionately talks about this generation and provides insights into their way of thinking, along with tips on how to engage with your customers, stakeholders, and future employees.

Jos Ahlers began his career at the University of Amsterdam. After moving to Y&R Amsterdam, he became responsible for the introduction of BrandAsset Valuator, the largest research on brands and consumers in the world. Throughout his career as a strategist, he has advised numerous companies and institutions on positioning and communication.

Jos Ahlers holds a doctorate in Psychology and has fallen in love with marketing and communication. He always seeks the bridge between strategy and execution. He works from the belief that creativity is at the core of the profession, but that creativity is primarily the result of disciplined thinking. Jos is fascinated by target groups (both inside and outside a company), networks, and their behavior. He is an experienced and enthusiastic advisor, generalist, process manager, writer, workshop leader, and sounding board. He values structure, transparency, and results. Jos is intellectually rigorous but friendly in his interactions, not at all pretentious.

Jos offers a way out of complicated marketing and communication issues. He has a wealth of experience in market research, positioning, brand management, reputation management, and translating that into striking and relevant creative work.