Tom Palmaerts

About Tom Palmaerts

Tom Palmaerts makes you excited about the future.

Tom is a trendwatcher, award-winning keynote speaker, and managing partner at Trendwolves, a full-service trend and marketing agency focused on young consumers and modern families. He works for organizations such as Barry Callebaut, Clariant, Conway, AG Insurance, and Devan.
Are you ready for the future? Are you unsure about the answer? That’s okay. Life sometimes moves so fast that the future can be overwhelming. But how do we become future-proof? Tom Palmaerts has been traveling the world for years with a goal: to inspire people to get excited about the future.

Tom Palmaerts has been a trendwatcher and partner at Trendwolves, the European Youth Intelligence office, since 2008. Trendwolves investigates the spirit of the times, conducts trend research, and seeks trend implementation opportunities for governments and companies. Tom Palmaerts is an internationally sought-after speaker for inspiration sessions across various sectors. In 2009, the Dutch trendwatchers platform Second Sight awarded Tom Palmaerts the title of ‘Specialist Trendwatcher of the Year’ for his drive, originality, and passion. Since the academic year 2012-2013, Palmaerts has been teaching trendwatching and futuring courses within the postgraduate program at Ghent University. In 2015, he published a book titled ‘Futures’ together with Herman Konings and Joeri van den Bergh. In 2017, Tom turned one of his passions into work by purchasing a vineyard with three friends; a tasteful and exciting adventure. At the end of 2019, his second book was published: ‘Ready or Not. 11 Ways to Become Future Proof.’ Today, Tom Palmaerts is fascinated by the combination of long-term thinking and contemporary cultural shifts. Topics include: 2030, young female Muslims, mega cities, phygital retail, food, mobility, work, modern tribes, Generation Z, a future mindset, and a future mindset company. He aims to help people and businesses move forward.