Sarah Wiener

About Sarah Wiener

The Early Years

Sarah Wiener, born in 1962 in Halle (Westfalen), is the daughter of the Austrian writer and jazz musician Oswald Wiener and the visual artist Lore Heuermann. She spent her childhood and youth in Vienna.

In 1986, she moved to Berlin, where her father ran two well-known artist restaurants, Exil and AxBax. She discovered her passion for cooking in the kitchen of Exil, which became the springboard for her own career. Here, she prepared baked goods and cakes, which then formed the basis of her first own business. Before supplying various cafés, she cooked every day for nearly two years for the employees of a renowned advertising agency in Berlin’s Westend.

The Entrepreneur

In 1990, the young entrepreneur founded “Sarah Wiener’s Tracking Catering,” a Europe-wide catering service for film and television productions. What began with a gas stove in a converted NVA vehicle and fine china from a flea market soon turned into a successful concept that also excited the big names in the industry. Nine years later, she opened her first restaurant, Das Speisezimmer, in the center of Berlin. Since 2003, she has been running the museum restaurant at Hamburger Bahnhof. The concept – the combination of art and good food – was a success.

Today, Sarah Wiener and her team can also be found with the KAFFEEHAUS at the Museum of Communication. In 2004, the Sarah Wiener GmbH was founded in Hamburg and Berlin. In addition to the three Berlin restaurants, the company operates international event catering. Sarah Wiener is also responsible for good taste on behalf of various companies. In addition to the ‘Gottlieb’ restaurant at the customer center of the Daimler AG plant in Bremen, Sarah Wiener has also been managing the gastronomy of the Mercedes Benz Museum in Stuttgart since 2011. Since 2012, she has also been running her own wood-fired bakery. The former one-woman business now employs over 200 staff. Culinary art with a conscience, the connection of culinary enjoyment with values such as sustainability, transparency, and mindfulness towards nature and culture are what make Sarah Wiener and her company unique.

The Ambassador

Since 2007, Sarah Wiener has been the initiator, founder, and leading figure of the Sarah Wiener Foundation “For Healthy Children and What’s Good to Eat.” She advocates for cooking with fresh, regional, and seasonal ingredients. Her motto is always to prepare simple and good meals instead of ready-made meals and fast food. Sarah Wiener is the German patron of the campaign “Save our Soils” and was the WWF ambassador in 2011 for a careful approach to forest resources. She has been the patron of the Animal Breeding Fund for species-appropriate animal husbandry since 2006 and has been advocating for a “Household without Genfood” since 2007.

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