A new economic reality
While many organizations are still contemplating the impact of artificial intelligence, Rob van de Star visits the places where the future is already reality.
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The question is not whether every organization will have a Second Workforce. The question is who will be the first to learn how to make Agents and Humanoids work optimally with humans.
While many organizations are still contemplating the impact of artificial intelligence, Rob van de Star visits places where the future is already a reality. From humanoid robot companies in Shenzhen to NEURA Robotics in Germany, he sees how Agentic AI and Physical AI are evolving into a new economic reality.
This practical experience forms the basis of his work. Rob assists executives, entrepreneurs, and management teams not in choosing an AI tool or robot but in designing a company where humans, Agentic AI, and Physical AI work together optimally. To this end, he developed the concept of the Autonomous Enterprise. The First Workforce consists of humans; the Second Workforce consists of Agentic AI and Physical AI.
As a Fractional Innovation Officer, innovation specialist at Oost NL, robotics expert within NL Robotics, and advisor for BOOST Smart Industry, he supports organizations in strategy, innovation, AI adoption, and robotics. His upcoming book ‘How Physical AI Will Transform Manufacturing, Logistics and Human Work’ further elaborates on this vision.
Rob provides keynotes, boardroom sessions, and strategy workshops on AI, robotics, leadership, and the future of the manufacturing industry.
The biggest challenge is not the arrival of AI. The biggest challenge is redesigning the enterprise so that people can create more value with the Second Workforce (Agents and Humanoids) than either could alone.
How organizations are evolving into enterprises where Humans, Agentic AI (autonomous agents), and Physical AI (humanoids) collaborate.
Why every organization will have a digital and physical workforce alongside employees and how to manage them.
Humanoids in sectors such as manufacturing, logistics, healthcare, and defense.
From AI assistants to autonomous digital colleagues.
The next generation of AI for drivers.
The global race for AI and robotics.
From experiment to business strategy.
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