drs. Richard van Houten

About Richard van Houten

Richard van Houten has a background in hospitality and as a top marketer at various multinationals, along with 15 years of entrepreneurship. He worked at the Swedish Holmen Packaging, the Swiss Nestlé (Nescafe, KitKat, Buitoni, Nestea, Nespresso), and the Dutch large companies Praxis and Bols International (jenever and liqueurs). He then became a successful entrepreneur, significantly increasing his revenue each year.

In 2005, Richard took over a training institute and advises and trains organizations in the fields of management, communication, and commerce. Since 2003, he has been a gifted and enthusiastic speaker and trainer on these subjects. He tells stories vividly and cabaret-style, striking and confronting what does and does not work. Through his storytelling with many intriguing examples, he ensures that his lectures have a lasting impact. He says what many think but do not dare to express.

Richard van Houten regularly publishes on Internet (communication) portals, writes humorous columns about communicative blunders in practice, and has released about eight readers and three collections: ‘Dealing Effectively with Difficult People’, ‘The Customer Doesn’t Understand Me…’, ‘Confident and Successful Networking’, ‘Creating Your Own X-Factor’, ‘Effective Sales Closing Techniques’, ‘The 30 Smartest Time-Saving Tips’, ‘Commercial Strategies for SMEs’, and more.

During a presentation by Richard van Houten, many humorous situations in work, private life, and politics are reviewed at a rapid pace. He vividly illustrates well-known communication misunderstandings, such as: the story of the Siberian Cow; The Camel Riddle; The Invisible Chicken; Why People Are Not Interested in What You Did Over the Weekend; The Trump Shake, The Barista Who Ignores the Guest, the Waiter Who Doesn’t Understand Why He Doesn’t Get a Tip, and the Suspicious Shopkeeper.

Richard also pokes fun at himself, taking you to your own private situations with friends and family. When does the other person have a fantastic evening when you are with them? The answer is as surprising as it is sobering….

All examples lead to insights about how people are structured and how you can ultimately achieve more with others. In such a way that you simultaneously earn appreciation and respect from them. You will never be the same after this day. Your perspective on people has changed, and thus your perspective on communication…