Pierre Morgat

About Pierre Morgat

Pierre MORGAT is a recognized expert in Executive Education, Marketing, Sales Management, Strategy, Business Intelligence, Customer Relations, Acquisition & Retention, Social Marketing, and Digital Strategy in BtoC and BtoB environments.

In charge of educational engineering, he develops, directs, and facilitates continuing education programs for large companies, internal Sales Schools, corporate universities (GAN Assurances, Bouygues Telecom,…) and ESSEC.

He covers all topics related to Customer Relations and also works on behavioral, organizational, managerial, and commercial skills.

His original approach notably emphasizes the importance of the internal Customer (employees) in the process of creating value for end customers. This has led him to work on values that serve the customer and the correlation between humanism and ROI….

Furthermore, he has developed programs for Key Account Management, on managing dissatisfied customers, for Key Account Managers, and on the quality of commercial reception.

He is the author of various management books, a speaker, a trainer, an adjunct professor at ESSEC Executive Education, and an educational director.

From 1996 to 2001, he was Marketing & Commercial Director at ESSEC, responsible for the development of the Continuing Education Center for Executives at CNIT. In five years, revenue doubled and promotional expenses were halved. He notably launched and promoted the first e-learning platform as early as 1997.

In parallel, he co-chaired the ESSEC Human Resources Club with Jean-Marie Peretti, Professor at ESSEC.

In June 2001, he was the Director of the Clients Congress 2001 and co-organized Human Resources 2001 at the Palais des Congrès in Paris.

Director of the Customer Relations Week Congress (Exposium) in 2001 and 2002, he was responsible for conferences and relations with institutions. Under his leadership, major executives participated in the Grand Opening Debate: Nortel Networks France, Bouygues Telecom, Jet Tours, TOYOTA, Coca Cola Enterprises…

From 1990 to 1996, he was Director of Strategic Monitoring and Marketing Manager at the Institute for International Research, IIR, an American organization, a world leader in organizing seminars for executives.

Other expertise:

Author of “Optimize Your Customer Acquisition” (Eyrolles, May 2010)

Author of “Retain Your Customers,” published in February 2000, reissued in September 2001, November 2002, and December 2004 (Editions d’Organisation).

Author of “Audit and Strategic Management of Information,” Audit Collection, June 1995 (Editions d’Organisation).

Director of the “Selling to Local Authorities” Collection (Editions d’Organisation)

Adjunct professor in the 3rd Cycle, specializing in Customer Relations, Strategic and Operational Marketing

Conferences: Keynote speaker or Session Chair: SOFINCO, Leroy Merlin (Poland & France), Gartner Group, Microsoft Univers, EFE, LRA, Club CDI, GEMA, Wafasalaf (Morocco), MCRM (Morocco), SPMI, FVD, APVD-FEDIS (Belgium), L’ADRESSE, Rouen Business School, Equipmag Exhibition, Co-ownership Exhibition, Editialis, Commercial Action, BVA-ERDIL, Adetem, MD Expo, …

Author of e-learning modules (Crossknowledge)

President of the Marketing Club of the ISC Alumni Association associated with that of EDHEC (2005 to 2007)

Director of lobbying and international relations for the World Health Care Congress Europe from 2005 to 2012 (USA, UAE, EC, Barcelona, Berlin, Brussels, Amsterdam)…