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Speakers
AI Pioneer in Marketing | Co-founder of Vibeday | AI Entrepreneur

Michael Tesselaar

Michael Tesselaar is co-founder of Vibeday, the first and only company in the world that builds AI into the Instagram DMs of major brands. He does not view AI as technology, but as a growth accelerator. As infrastructure. As a means to make marketing fundamentally more effective.

Languages:
Employability:
Keynote spreker,Workshop / Masterclass
Employability:
Keynote spreker,Workshop / Masterclass,

Specialist Subjects

1. AI as a growth accelerator: from innovation project to direct leads

How organisations structurally use AI for measurable commercial impact.

2. 62,372 leads via Instagram DM: inside the STËLZ and Samsung cases

Concrete insights into strategy, implementation, and scale.

For the first AI campaign with STËLZ (partially owned by Heineken), the following results were achieved in three weeks:

  • 44+ million campaign views
  • 62,372 collected leads (name, email, and home address)
  • 67,000+ unique AI-generated visuals
  • Tens of thousands of 1-on-1 conversations within Instagram DM
  • 50,000 consumers received a personalised, AI-generated envelope at home
  • Completely viral on Instagram

For Samsung, Vibeday developed the AI technology behind the Olympic campaign “Connect Fans to Glory”, where fans could send their support to top skater Suzanne Schulting via Instagram. Samsung published an international press release about this, naming Vibeday as the AI partner.

3. From broadcasting to interaction: how AI fundamentally changes marketing

The shift from campaigns to conversation-driven growth.

4. Entrepreneurship in the AI era

How Vibeday realised an Olympic campaign for Samsung within a few months of its founding.

5. AI without hype: what is realistic and scalable today

Practical guidelines for CEOs and CMOs.

6. From idea to market leader in six months

How speed, creativity, and commercial focus are crucial in the AI era.

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