AI Pioneer in Marketing | Co-founder of Vibeday | AI Entrepreneur
Michael Tesselaar is co-founder of Vibeday, the first and only company in the world that builds AI into the Instagram DMs of major brands. He does not view AI as technology, but as a growth accelerator. As infrastructure. As a means to make marketing fundamentally more effective.
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Michael Tesselaar is co-founder of Vibeday, the first and only company in the world that builds AI into the Instagram DMs of major brands.
He is known for his combination of creativity, clear explanations, and technical applicability. While many organizations still see AI as an experiment or innovation project, Michael demonstrates how AI is already generating concrete leads, revenue, and scalable customer interaction today. Vibeday was founded eight months ago and is now working with leading brands such as Samsung, STËLZ, Wehkamp, Qmusic, Easytoys, YoungCapital, Sanisale, and Flitsmeister.
What sets him apart is his concrete lens for large organizations. He does not view AI as technology, but as a growth accelerator. As infrastructure. As a means to make marketing fundamentally more effective.
Michael is engaged with AI daily. Not as a hype. Not as a buzzword. But as a means to make organizations concretely stronger. In his lectures, he translates complex technology into understandable, directly applicable strategies. He inspires, but always remains concrete. No abstract future stories, but realistic scenarios and implementable models.
His core message:
AI is not a goal in itself. It is a means to achieve concrete leads, revenue, and long-term customer relationships as an organization. AI fundamentally changes the marketing world. Michael shows how top organizations are already applying this today — and how you can do it tomorrow within your own organization.
He is a true entrepreneur. Sold lemonade by the roadside, traded in boats, stadium flares, and Pokémon cards. Had his own 0900 line, sold tens of thousands of underwear by starting modeman.nl at the age of 14. And became serious 14 years ago by expanding MijnCadeau.nl to 7 countries and a team of 35 people. In 2015, he started Coworkparadise, which he sold in 2018.
You may have seen him in the media on DWDD, Hart van Nederland, Forbes.com, Quote magazine, Nu, Telegraaf, NHD, Metronieuws, Radio538. He also had the most viewed YouTube video in the Netherlands for a day. This year, he won the Award for “Best Innovation” during The Best Social Media Awards.
From hype to results. I show how to use AI for direct contact with users, leads, revenue, and long-term customer relationships — at scale.
How organisations structurally use AI for measurable commercial impact.
Concrete insights into strategy, implementation, and scale.
For the first AI campaign with STËLZ (partially owned by Heineken), the following results were achieved in three weeks:
For Samsung, Vibeday developed the AI technology behind the Olympic campaign “Connect Fans to Glory”, where fans could send their support to top skater Suzanne Schulting via Instagram. Samsung published an international press release about this, naming Vibeday as the AI partner.
The shift from campaigns to conversation-driven growth.
How Vibeday realised an Olympic campaign for Samsung within a few months of its founding.
Practical guidelines for CEOs and CMOs.
How speed, creativity, and commercial focus are crucial in the AI era.
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