Mariette Darrigrand

Semiologist and Strategic Planner

She leads the semiological research firm DES FAITS ET DES SIGNES, specializing in the analysis of influential media discourse and communication consulting. She analyzes lexical trends (structuring words of the media universe) and brand communications. She engages in strategic reflection for companies and brands: positioning platforms, communication strategies, brand books…

Employability:: Conference
Languages:: French
Categories:: Communication & Media

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30 years matching events with the right speakers
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About Mariette Darrigrand

- Sexy Corpus/ Journey into the Flesh of Words (Lemieux éditeur – 2015)

- How the Media Miscommunicate (Editions nouvelles François Bourin – 2014)

- These Words That Govern Us (Bayard – 2008) She is a lecturer at Paris XIII, Master’s in Book Marketing.

She is a columnist for France Culture / The Secret of Sources and regularly appears in the media.

Topics

1. Language (its functions, its pitfalls…): lectures for managers who need to make their teams speak, to organise communication
2. The humanities in the service of the humanisation of the company (HR)
3. Words against ailments (HR)
4. Culture in the service of commerce (Marketing Department)
5. Civilisation to civilise… (the company, commerce)
6. Civilisation to civilise… (the company, commerce)