Magnus Lindkvist MSc

About Magnus Lindkvist MSc

Magnus Lindkvist is a trendspotter based in Stockholm, Sweden. As one of the “most entertaining business speakers in the world today”, he combines insights about trends with exuberant energy and personal warmth to create vivid images of the world we live in and the world we will live in.

With an MSc in Economics from Stockholm School of Economics and a degree in film from UCLA, he combines measurable, tangible data with imaginative, emotional ideas in his trendspotting to extract and exploit the sweet spots between business logic and human magic.

He founded his business, Pattern Recognition, in 2005 and employs a number of trendspotters at his base in Stockholm. He is an active member of TED (www.ted.com), the world’s best trend seminar based in California and runs a blog at magnuslindkvist.vox.com. Furthermore, Magnus is the course director for Europe’s only academic course in trendspotting and future thinking at Stockholm School of Entrepreneurship (www.sses.com).

In the past few years, Magnus has spoken on four continents for firms ranging from Fortis, BBC, PADI, MTV, Carlsberg, KPMG to a number of smaller upstarts and niche specialists.

Lectures offered:

The World’s Best Ideas Next Year (60-90min.)

An inspirational presentation on the most interesting ideas, products, and services worldwide that will be of increased significance in the coming year.

Consumer Trends and Areas of Economic Growth 2010-2020 (60-120min.)

What will happen in the world and how will it affect us? On what are we willing to spend more and on what do we tend to spend less? What opportunities can enterprises capitalize on? What liabilities and challenges do they need to be aware of?

What Trends Are Most Significant for Our Particular Business Area? (60-180min.)

Considering the trends affecting the surrounding world, what should (company X) take into account? What can be done to adapt to these trends? This lecture can be further developed with interactive exercises along with the staff.

Which Trends in the Surrounding World Support Our Forthcoming Product or Service Launch? (60-120min.)

(Company X) is to introduce a new product or service and wants to inspire its sales team, staff, or customers by demonstrating that the introduction is well-timed considering a number of different business trends.