Graduated from Moscow Institute of Management (1989).Ph.D. Economics (Marketing) (1998).Ex-Marketing Director:• Ciba-Geigy (Russia)• Konica (Russia)• Lucent (CIS)• Avaya (CEE/MEA/CIS)• Alcatel (CIS)• Arctel (Russia)• Kopernik Group (Russia).Publisher and co-founder: «Mann, Ivanov and ...
Graduated from Moscow Institute of Management (1989).
Ph.D. Economics (Marketing) (1998).
Ex-Marketing Director:
• Ciba-Geigy (Russia)
• Konica (Russia)
• Lucent (CIS)
• Avaya (CEE/MEA/CIS)
• Alcatel (CIS)
• Arctel (Russia)
• Kopernik Group (Russia).
Publisher and co-founder: «Mann, Ivanov and Ferber» Publishing House (since 2005).
Consultant
Partner and co-founder
Marketing Machine – since 2004.
LeadMachine (Internet Marketing) – since 2011.
Author
Books:
1. «Marketing on 100%» (bestseller)
2. «PR on 100%» (bestseller)
3. «Marketing Without Budget» (bestseller)
4. «Marketing Machine»
5. «Marketing. Any questions?»
6. «Marketing For The Top Managers»,
7. «TouchPoints» (bestseller)
8. «A good marketing year»
9. «Marketing Comebacks»
Blog: www.igor-mann.ru
Speaker
Annually 50+ master-classes and speaches on marketing, internet marketing, customer focus and innovations.
Official statements
• Top 20 Russian Marketing Directors (2006)
• Marketing Consultant of the Year (2006, 2008)
• Book of the Year/Economy (2004)
• Marketing Book of the Year (2007, 2009, 2011)