Communication Strategist | Expert in Inclusive Communication
Hanan Challouki is a communication strategist and expert in inclusive communication. She is the founder of Inclusified, a strategic agency that guides companies, organizations, and governments in the field of diversity and inclusion.
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Hanan Challouki is a communication strategist and expert in inclusive communication. She is the founder of Inclusified, a strategic agency that guides companies, organizations, and governments in the field of diversity and inclusion. Hanan Challouki is also a sought-after guest in the Flemish and Dutch media, where she has been sharing her vision on societal shifts that influence how our world looks and how we can communicate better with each other in a super-diverse society for nearly 10 years.
She graduated in 2015 with a master’s degree in Communication Sciences (strategic communication) from the University of Antwerp. Shortly thereafter, she founded her first communication agency, a full-service marketing agency for which Hanan set up research and developed strategies for various clients. In 2020, Hanan decided to delve deeper into the theme of inclusive communication and marketing. She sold her shares and started Inclusified. She has already collaborated with clients such as Netflix, Brussels Airport, Telenet, and BNP Paribas. Due to her mission to create a more inclusive world and her innovative approach, Forbes awarded her a spot on the prestigious 30under30 list.
In 2021, Hanan wrote the book Inclusive Communication, published by Pelckmans. The book secured second place in the competition for Marketing Book of the Year. Hanan Challouki is also an independent board member at Flanders Investment & Trade and vice president of the Belgian Association of Marketing. She also hosts the podcasts All Things Inclusive (about diversity and inclusion) and What She Wants (a platform for entrepreneurial women).
“Inclusion is not an easy process, but that applies to everything that is worthwhile.” Hanan Challouki enjoys delivering an honest, authentic, and well-founded narrative about the why and how of inclusive communication.
Inclusive communication is a skill that everyone should learn. We all communicate, and reaching a diverse audience is only an added value. Yet, in practice, it often goes wrong, and we (unconsciously) exclude target groups. What exactly does inclusive communication mean, and how do you translate it into practice? You will learn the most important DO’s and DON’Ts within communication and diversity from Hanan Challouki.
We all want to work in a place where everyone feels good. And the more different people work there, the better for the organisation and the people who are part of it. But diversity also comes with challenges. We may want to be open to everyone, but unconscious biases and other barriers ensure that this does not always go smoothly. Why is that? And what can we do to build an inclusive work culture? The elements of an inclusive work culture, the mechanisms of unconscious biases, and the workings of micro-aggressions are discussed in this keynote.
The media landscape in Belgium and the Netherlands is currently anything but representative of the super-diverse society. Whether it is fiction, non-fiction, news, or children’s programmes: the vast majority of media today is made by and for a limited audience. Meanwhile, streaming services and international media are already far ahead. So where does it go wrong here? And what can we do to introduce the media landscape to the current diverse narratives and communities? The possibilities are there, and Hanan Challouki persuades to actually take steps.
An inclusive organisation needs inclusive leadership, not micro-managers. The traits of an inclusive leader are the characteristics that determine whether someone is ready to lead a diverse organisation in the right direction. Maybe you are such a leader, or maybe you have no idea if you are one. Get to know the archetype of the leader every organisation is looking for, the expectations that come with it, and the pitfalls you want to avoid.
Hanan Challouki started her entrepreneurial journey at the age of 22. She founded three companies, sold the first two in the meantime, and continues to build her path as an entrepreneur with exciting opportunities and roles. The path of an entrepreneur often seems very straightforward, but it is anything but, and Hanan knows all about it. From being named on the prestigious Forbes 30under30 list to writing her books, Hanan takes you along in her story and shares the highlights, but also the low points she encountered on her journey.
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