Franziska Brandt-Biesler

The Expert in Sales and Negotiation Talks in Business to Business Sales.

Franziska Brandt-Biesler is an expert in sales and negotiation talks in Business to Business sales. She supports sales professionals in optimizing negotiation and conversation techniques, thereby strengthening customer relationships. In her book 'SMART SELLING B2B – Brains Instead of Hardcore,' she emphasizes the thesis that there is mutual interest between customer and provider: 'Two parties examine whether they can do business together sensibly.'

Employability:: Keynote speaker, Masterclass
Languages:: English, German
Categories:: Communication & Media

Entrepreneurship

Marketing & Sales

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About Franziska Brandt-Biesler

Franziska Brandt-Biesler is an expert in sales and negotiation talks in Business to Business sales. She supports sales professionals in optimizing negotiation and conversation techniques, thereby strengthening customer relationships. In her book ‘SMART SELLING B2B – Brains Instead of Hardcore,’ she emphasizes the thesis that there is mutual interest between customer and provider: ‘Two parties examine whether they can do business together sensibly. Period!’

From construction machinery manufacturers to scientific laboratories, from IT specialists to sports equipment manufacturers, she conveys this approach across industries – always with a focus on the practical needs of her clients. In 2012, Franziska Brandt-Biesler won the international German training award in bronze with a sales concept for the pharmaceutical industry.

In her presentations, the speaker vividly highlights various customer types and describes how the individuality, experience, and situation of the customer can form the basis for more successful and profitable sales closures and more stable customer relationships. In her view, openness, calmness, and enjoyment are important success factors.

Franziska Brandt-Biesler is actively involved in the German Speakers Association and is the Vice President of GSA Switzerland. As a Berliner living in Switzerland, she operates throughout the German-speaking region.