drs. Dirk-Jan de Bruijn MMC
Director of Innovation Processes
Business economist and change agent specialized in operationalizing network leadership
Characteristics
- Employability:
- Keynote speaker
- Languages:
- Dutch, English
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About Dirk-Jan de Bruijn
With around 35 years of experience gained at companies such as IBM, Bakkenist, Deloitte, Rijkswaterstaat, ABD/I-Interim Rijk, and the Ministry of Infrastructure and Water Management, business economist Dirk-Jan de Bruijn has specialized in operationalizing network leadership. This enables him, as the director of a community, to take steps from startup to scale-up. In co-creation with all relevant players, focused on that common higher goal – where each party is held accountable for their responsibilities. From this role, he has operationalized several successful innovations. Additionally, he has two decades of experience as a supervisor, is a sought-after speaker (including TED-X), and has multiple acclaimed management book titles to his name.
A common thread is his fascination for creating value in a 4O context (Governments, Entrepreneurs, Education, Environment) – aimed at solving societal issues (such as flow, sustainability, and safety) – from an ecosystem perspective (‘think big, act small’). His passion lies in operationalizing new innovative concepts through network leadership. In the role of director of innovation processes – focused on inspiring and guiding my team and environment – to take steps towards the next phase of the innovation lifecycle. With a focus on realizing different revenue models: from traditional ‘business to government’ (B2G: government as client) to ‘business to business’ (B2B: government creates an environment that encourages parties to invest).
Topics
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1. From startup to scale-up: how to realise successful innovations through an ecosystem approach in co-creation with the relevant parties.
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2. Start with answering the 'why question' (Golden Circle – Simon Sinek) – work from a shared vision – that is what should 'entice' people – in other words: the correct order is 'direct-arrange-perform'.
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3. From separate products or services to an integrated performance: from lamp to light, from boiler to climate, or from vehicle to mobility.
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4. Without order, nothing can exist; without chaos, nothing can arise: distinction between regular and innovation processes.
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5. Implementation of smart mobility: technology is not the greatest challenge, but the way of directing/arranging.
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6. Realise that innovations come about between organisations – not in or within an organisation – think big, act small – create connections in 4O context (Governments, Entrepreneurs, Educational Institutions, and Environment).
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7. Everything you do for me, without me, you do against me – working in co-creation, with the stakeholders.
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8. You got to start with the customer experience and work backwards to the technology – it is primarily about applications – about value creation.
Videos
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