© Simone Gloor
Moderator | Host
Agnetha Pruim
Agnetha is an experienced moderator with an international career and a broad social outlook. With her flair, intellect, and calm authority, she guides events with ease and inspiration. She makes complex topics accessible, connects people, and creates space for meaningful dialogue.
Languages:
Employability:
Dagvoorzitter,Interviewer,Moderator
Employability:
Dagvoorzitter,Interviewer,Moderator,
About Agnetha Pruim
Agnetha discovered her gift for presenting at the age of ten, when she stepped into the role of host during a summer camp. Introducing events, welcoming guests, making people feel at ease, creating a connection with the audience, and guiding meaningful discussions, the spark that began on that stage years ago has only grown stronger since.
Since then, Agnetha has built a truly international career, driven by both professional ambition and a broad societal curiosity. During her studies at Tilburg University, she moved to Milan, Italy, where she lived and worked for several years in the fashion industry. The experience of collaborating across cultures and backgrounds proved both inspiring and formative.
Now based in Zurich, Switzerland, Agnetha has held senior positions with renowned companies including Pandora, Miele, and Swarovski. In these roles she represented brands across multiple countries, worked closely with multicultural teams, and frequently appeared on international stages.
With her natural flair, sharp intellect, and calm authority, Agnetha brings structure and energy to every event she leads. She moves seamlessly between a wide range of topics, from sustainability and international cooperation to economics, philosophy, and law. Her ability to make complex subjects accessible, while encouraging diverse perspectives, has become one of her trademarks.
As a moderator, Agnetha strikes the perfect balance between substance and atmosphere. She prepares thoroughly, thinks strategically with her clients, and ensures that participants feel both heard and connected. Her reach extends far beyond Switzerland; she is available for both national and international events.
Engaging in dialogue with respect, on any topic, with anyone. Having a genuine interest in another person’s perspective and experience may well be the most valuable quality of our time.
Sam Knowles is one of the most interesting and engaging speakers I have ever seen
"Sam Knowles is one of the most interesting and engaging speakers I have ever seen – Full Stop. I first had the pleasure of witnessing the wonder of Sam at the 2018 Media Research Group Conference in 2018 in Bratislava, where Sam was the keynote speaker. Sam captivated the attention of the audience and presented new ways of thinking about data and insight in a way which demonstrated how the theories could be applied and more importantly how be turned into actionable results."
“Since then, I have been a great fan of Sam's work, and after reading his fantastic publications Narrative by Numbers and How To Be Insightful, I reached out to Sam to ask if he would be interested in presenting his work to the membership of the IPA. Sam kindly obliged and delivered an incredibly popular webinar which drew on his previous works and talked of how agencies and brands alike could apply the thinking to navigate the unprecedented times we are living in during the COVID-19 pandemic and beyond. Needless to say, Sam's presentation was fantastic, evidenced by continued audience engagement throughout, so many audience requests and questions we couldn't answer them all due to time constraints and also the lowest audience drop off rate we have seen. The feedback from attendees was exceptional with one attendee stating that the webinar was 'mind altering' and 'completely changed the way they understood data and insight' and many others asking where they could see Sam present again as he was so good."
“The great thing about Sam is that he presents in such a great way that he makes what he presents so understandable and applicable for the audience he is presenting to. His speaking style is very engaging and his personality and enthusiasm make you feel like you are on a journey of discovery, while making sure you never feel lost or overwhelmed. As you can tell, we're huge fans of Sam and his work at the IPA and we very much hope to work with him again in the future. If you get the chance to see Sam speak, take it without hesitation – I can assure you, you won't be disappointed.”
References
She masters each subject effortlessly and turns every event into a memorable experience for our guests.
At the Dutch Business Round Table Zurich, we have had the pleasure of working with Agnetha for over seven years—and always with great satisfaction. She has taken on various roles for us, including host, moderator, and interviewer, covering a wide range of topics from sustainability and banking to mobility and even football. She masters each subject effortlessly and turns every event into a memorable experience for our guests.
With her powerful presence, genuine energy, and remarkable stage charisma, she captivates audiences effortlessly.
Agnetha is a born host. With her powerful presence, genuine energy, and remarkable stage charisma, she captivates audiences effortlessly. She engages, inspires, and creates meaningful connections from start to finish, a truly outstanding choice as a moderator.
She feels completely at ease on any stage.
Agnetha is an experienced presenter and, as a moderator, a true professional. She feels completely at ease on any stage. With her beautifully layered voice, eloquence, and sharp sense of context, she speaks in a way that is both intelligent and light in tone. She radiates elegance in both her presence and her guidance. She adds perspective where needed, sharpens the focus and pace where required, and always gives guests and audiences the space to truly engage. Effortlessly switching between languages while remaining authentic, Agnetha has also left her mark through countless impressive interviews. It is no coincidence that she has been the anchor and spokeswoman at top events for managers in Switzerland and Germany for many years.