Digital Transformation | Sustainable Technology | Future of Media and Marketing
Lars Silberbauer is one of the most renowned experts in the fields of Digitization, Digital Transformation and future trends. He currently is the CMO at Nokia Mobile and at HMD Global.
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Lars Silberbauer is a highly sought-after speaker who has led companies like LEGO, MTV, The Olympics and who is now bringing back Nokia Phones in his role as CMO for the company.
Lars began his career by leading the innovative toy company, LEGO, through a fast-paced digital transformation that positioned the company as the undisputed digital leader in the industry.
Afterwards he was charged with taking the MTV brand through a similar transformation from the HQ in New York.
Lars regularly delivers keynotes at some of the largest and most impactful digital events in the world. Cannes Lions (voted 3rd-best speaker out of 800), Oracle Open World (15,000 people in the audience), Websummit, RISE and many others.
According to The Holmes Report, Lars is one of the top 25 most influential marketers in Europe today. Lars has also shared his knowledge and perspective at many internal events for global companies, including behemoth global brands such as Coca-Cola, Facebook and Levi Strauss.
The LEGO Journey: This keynote focuses on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence to one of the biggest brand creators in the world, bringing in millions of dollars from social commerce and the monetization of digital content. Lars was the leader behind this aggressive change and takes the audience through his principles of transformation and change.
This keynote focuses on the challenge the society, as we know it, is facing with the huge increase of e-waste. Five billion devices are expected to end up in landfills, just in 2022. How can we create business models that both accelerates the digital evolution, but also is sustainable long term.
Influencer marketing is one of the fastest-growing marketing channels, with expectations of becoming a $22 billion industry by 2022. But the first phase of growth has also resulted in a lot of disappointment, lack of results, fraud, and fake influencers and followers.
Consumer behavior is changing rapidly. TV is in decline, streaming video is booming, but it’s not leaving advertisers with a lot of inventory to buy. Prices are increasing on TV CPMs while it is getting harder and harder to create reach. Digital publishers are struggling, and the big platforms are getting more and more competitive against each other and against the new Chinese entrants.
Will artificial intelligence become the future of creativity? Will the Creative Director become the
victim of automation? Or will it transform into an AI-augmented Super Creative that will be able to combine the human ability to introduce new, radical predictions with the ability to work across infinite arrays of possible solutions?
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