Father of Cradle to Cradle design
Michael Braungart is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste.
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Michael Braungart is a chemist and widely known for his work with the cradle-to-cradle design concept, which he developed together with American architect William McDonough. Michael Braungart is also a professor at the Leuphana University Lüneburg in Germany.
As founder of EPEA Internationale Umweltforschung GmbH and co-founder of Mc-Donough Braungart Design Chemistry he has pushed forward the implementation of cradle-to-cradle by promoting innovation, positivity and quality in product design. Michael Braungart also co-founded the Hamburger Umweltinstitut (HUI), a non-profit scientific research institute focusing on environmental solutions.
Braungart is co-author with McDonough of the ‘Hannover Principles of Design: Design for Sustainability’, which served as development guidelines for the World’s Fair in Hannover in 2000. In 2002, they also co-authored ‘Cradle-to-cradle: Remaking the Way We Make Thing’. Building on that, ‘The Next Industrial Revolution: The Cradle-to-Cradle-Community’ was published in 2008.
For his scientific achievements Michael Braungart has received a number of (international) awards. Michael Braungart has worked with a number of organizations and companies across a range of industries, and has developed tools for designing eco-effective products, business systems and intelligent materials pooling.
On a basic level, this effect describes a 100% recycle rate of materials and products in a cycle. This means that every bit of material plays an important role and there is no waste as we know it, only useful matter.
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