
Salva Rock is a curious, creative mind, a true learnaholic, he’s always connecting the dots between new and old ideas finding inspiring ways. He's also a teacher of marketing.
Mindshaker, edutainer, empathetic, passionate… Salva Lopez, a.k.a. Salva ROCK, is the “electric guitar speaker”, a reinvented professional who lives in the intersection of several worlds: business, music and education:
1. BUSINESS: licensed in Economics and Business Administration, with two post-graduate degrees in Market Research and Marketing Management. Almost 15 years of marketing experience in national and international environments, in different sectors: Telecom (Telefonica Group), Pharma (Sanofi-Aventis Labs) and Food industries. Occupying different positions as head of market intelligence, market analyst and CMO.
2. MUSIC: singer-songwriter, multi-instrumentalist, for years singing gospel and negro spirituals in different choirs, founder of three rock bands. He’s released two CD’s with his own songs (both available on Spotify), he’s now working on his third CD while collaborating as a guitar player with a jazz band, and as a drum player with a band of Funk music. He runs his own studio (Star’s Alchemy) where he produces his music and occasionally helps other musicians to make their own.
3. ACADEMIC: innovative and disruptive teacher of marketing, innovation and creativity, academic collaborator of ESADE Business School (Barcelona) since 2008, and occasionally invited as a teacher in other Business Schools and Universities across Spain. Last course his students, from all over the world, graded him 9,7 out of 10 in recognition for his efforts to create appealing, innovative and effective sessions.
He combines this background with other activities as:
• TRAINER: he gives workshops on different topics: Creativity 4 Business People, User Experience Optimization and Speak in public.
• WRITER: He has written two books about what organizations and professionals can learn from musicians (only in Spanish by now):
o Business ROCKvolution, lessons from the world of music for leaders and entrepreneurs (Ed. URANO, 2011)
o Pursuing Excellence: the real value of processes (only iBook format).
o He’s currently writing a new book on disruptive teaching.
• RADIO BROADCASTER: founder and director of two radio shows about music and musicians for 7 years (COMRadio, Barcelona). Now this project is over.
SALVA ROCK IN THE INTERNATIONAL MEDIA
Salva has appeared in countless occasions in the worldwide press from India to the USA, including Bloomberg’s Business Week, Financial Times Europe, The Times of India… Colombia, Mexico, Peru, Austria, Bangladesh, Mongolia, Bolivia… he’s appeared in countless media in three continents. Besides his media appearances, Salva is frequently requested to write for national and international media.
Salva ROCK is a curious, creative mind, a true learnaholic, he’s always connecting the dots between new and old ideas finding inspiring ways and odd angles to understand Reality. Since 2009 he has given rocking talks for all types of companies and events in 12 countries on 3 continents. Also, frequently requested as a master of ceremonies/moderator. He’s success is a result of years of experience, customization of his talks and the richness of music as an inspiring, fun source of unexpected knowledge for business people. As a matter of fact, in 2016 he was voted by the audience (+1000) as one of the three best speakers at the World Marketing Summit in Tokyo among 35 speakers participating from different countries like the USA, UK, Japan, Germany, France, Mexico…
''Op 16 maart 2017 vond de presentatie plaats van de documentaire “De Jongensdroom” over het leven en werken Theo Jansen, de Delftse kinetische kunstenaar.
De vertoning vond plaats in het nationaal museum het Prinsenhof aan het Agathaplein in Delft. Er waren 350 gasten aanwezig waaronder de burgemeester en een aantal wethouders.
De organisatie was in de handen van de Stichting Beeldende Kunsten Delft, in samenwerking met de documentairemakers Cinta Forger en Walther Grotenhuis. Mijn naam is Dick Holt, ben bestuurslid van deze stichting en verantwoordelijk voor de organisatie van deze avond.
Op mijn verzoek heeft Jan van der Mast een presentatie gehouden waarin hij is ingegaan op de vraag wat hem zo aanspreekt in het werk van Theo Jansen.
Jan heeft met veel humor, respect, enthousiasme en elan een betoog gehouden waarin hij op zijn eigen humoristische wijze het werk van Theo Jansen tegen het voetlicht heeft gehouden. Aandachtspunten als volharding, uniciteit, creativiteit en enorme bewondering voor het “slavenwerk “van Theo Jansen zijn de revue gepasseerd. Zijn presentatie kreeg een internationaal elan toen hij een betoog hield dat alle wereldleiders wel een werk van Theo Jansen zouden moeten bezitten. Luid applaus vanuit de zaal.
Jan kan gepassioneerd vertellen. Hij maakt veel gebruik van zijn stem om emoties uit te drukken. Hij heeft de heel aangename eigenschap om ook zijn lichaam te gebruiken bij zijn presentatie. Zeker dus geen steriele saaie spreker. Veel dynamiek en expressie. Jan spreekt makkelijk , zoekt en heeft contact met de zaal en laat zich duidelijk inspireren als hij reacties op zijn verhaal krijgt. Het lijkt er op dat hem dat stimuleert om er met nog meer enthousiasme tegenaan te gaan. Hij gebruikt veel humor en dat maakt contact krijgen met de zaal eenvoudiger.
Achteraf heb ik heel veel positieve reacties op zijn presentatie ontvangen. Die reacties heb ik uiteraard aan hem door gegeven. Jan gaf aan dat hij op de avond zelf ook heel veel positieve reacties op zijn presentatie heeft gekregen.
Kortom een bevlogen spreker die zich graag met veel research in zijn onderwerpen verdiept. Het is duidelijk dat hij dan weet waar hij het over heeft. Dat maakt hem tot een ontspannen spreker.''
Creative, intelligent, a great speaker. Genius!!”
“Yes… this is what a Marketing Summit should be… finally a Professor that is both. Creative and with a great understanding of what is lacking among academia: Fun!!!”
Music thinking 4 Business People”, a groundbreaking, inspirational and motivating formula! In addition, it has been a privilege to also have Salva as the conductor of our meeting. A really unforgettable day, which has marked a turning point in our convention format.
“An explosive mixture, two compounds: Rock and teamwork. Nearly 400 attendees enjoyed the conference while learning about emotions management. Can you think of a better mix? That is SalvaROCK”
I have had the pleasure of working with Salva on two occasions and I am sure there will be more. We met totally by chance, and I am so glad we met. The collaboration has been truly excellent. His ability to engage with large groups of (often very diverse) people, and to get them to participate is quite extraordinary. If you are thinking about a way to get a crowd to wake up, enjoy, participate, and walk away feeling good about being at the event, Salva is a superb way to make this happen. May I also recommend to give him the slot before a break or as a last slot of the event. You will not be disappointed! Rock on!
A wonderful performance at our company’s offsite. There were great insights for the team in his performance, and the stories he used really made them stick. I have heard a couple of them being used in meetings afterwards! I think this last part is what is most important: that he knows how to get his messages across, while involving people. I hope we get the opportunity to work with him again.
It was spectacular. Music, illusion and emotions running high. SalvaROCK managed to be a true member of our team, adapting his talk to our values and company culture, involving the whole audience.
“He has the ability to amaze those privileged ones who attend his talks.”