Zabeth van Veen

About Zabeth van Veen

Zabeth van Veen is a speaker, trainer, and coach in personal presentation, visibility, biases, and image. She applies her expertise to professionals from all conceivable sectors. In 2005, she founded her company ImagoMatch. Prior to that, she worked in education and in both online and offline communication. Throughout her career, she also gained considerable management experience. This enables her to effectively transfer her expertise, deliver customized solutions, and motivate people. Zabeth now has a loyal client base in sectors including government, construction, education, accounting, healthcare, and the technical and banking sectors.

As an image consultant, Zabeth van Veen focuses on the overall image and the influence it exerts: appearance, body posture, attitude, and personal behavior (both in and out of the workplace, as well as in the digital world) determine the complete picture. In these times of rapid media, an image can be created or destroyed in just a few days. In the same media, Zabeth regularly shares her insights on events and individuals regarding reputation, image, image damage, and how to repair it.

She also incorporates these elements into her advice, lectures, classes, and workshops. She fits well in both administrative and business environments. In this capacity, Zabeth works as a ‘preferred supplier’ for Erasmus Medical Center, Strukton, Deloitte, and various Dutch municipalities. Clients and stakeholders appreciate her informative yet light-hearted approach as pleasant and contemporary. As a bonus, a culture and/or platform often emerges within companies where employees and managers find it easier to discuss these topics with each other.

In the current internet age, the impact of personality is more essential than ever. After all, everyone ‘googles’ everyone, and even before the first real meeting takes place, there has already been a digital encounter. Zabeth van Veen identifies the moments when a professional can position themselves: the first is online (entirely digital), the second upon entry (seeing), and the third when the conversation starts (experiencing). All three deserve attention. There is no second chance for a first impression.

Scientific research shows that people form a judgment about each other within three seconds. This unconscious reflex has evolved within our limbic system. In prehistoric times, it was necessary to quickly assess the personality and reliability of strangers to decide whether to stay or to save oneself. Zabeth van Veen is experienced in translating this science into everyday practice. With a bit more self-awareness and its effects, you ensure that others are more likely to ‘want to work with you,’ making you more successful and visible while still being yourself.

There are 8 aspects through which you can influence the subconscious of others, so that you are less affected by value judgments based on appearance and behavior. Zabeth van Veen can present this with the necessary humor and motivate people to leverage their own performance in a business context. Zabeth trains using her three Z’s: self-awareness, self-confidence, and visibility, under the motto: ‘You are good as you are; together we make you even better at being yourself and presenting yourself.’