© Paul de Graaf
Yvette Watson is a sustainable entrepreneur at heart and supports organizations in achieving their sustainable and circular ambitions.
Yvette Watson is a sustainable entrepreneur at heart. With her company PHI Factory, she supports organizations in realizing their sustainable and circular ambitions and challenges market players to achieve real system change. Additionally, she has created the gamified learning platform, The 2B Collective. The community tool for activating large groups of people to think and act sustainably. With this, she aims to create real scale to achieve the sustainable transition of society.
Yvette is continuously seeking to activate decision-makers and the role, influence, and action perspective of every employee in the transition to a sustainable world of tomorrow. She also actively participates in programs that accelerate sustainability within organizations such as Circkelstad, Platform CB23, Gideon’s Tribe, Deltaplan Sustainable Renovation of the DGBC, the expert group on circular and inclusive economy of FMN, and the EWF-Lab Foundation (a foundation that promotes innovative concepts in the installation sector).
She passionately drives the awareness that every individual has an impact on the sustainability performance of an organization. There is great power in the collective. Individual action, carried out by a very large group of people, has a significant effect. Creating a sustainable world of tomorrow requires cleverness from every individual. Every person, as an expert in their work, knows better than anyone how activities can be made smarter, more sustainable, and better. Yvette is an energetic speaker who enjoys interacting with the audience and inspires listeners to get started today.
So many solutions are already available, but how do you translate a strong ambition into practice? What are the real game changers? How do you work with your organization to achieve the objectives? Yvette gives lectures, leads discussions, and conducts workshops on substantive themes such as sustainable procurement, circular construction, and facility management, guiding the audience on how to make environmental impact measurable, collaborate in the supply chain to achieve system change, and how to stimulate sustainable behavior in the workplace.
In 2021, Yvette was named #1 in the ABN AMRO Sustainable 50. This is the annual thermometer regarding sustainability in construction and real estate in the Netherlands.