Strategy & Human Behavior
Yousri Mandour is an organizational consultant, author, and sought-after speaker on change, innovation, and leadership. For over 25 years, he has operated at the intersection of strategy and human behavior – where plans make logical sense, but change truly begins to rub.
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Yousri Mandour is an organizational consultant, author, and sought-after speaker on change, innovation, and leadership. For over 25 years, he has operated at the intersection of strategy and human behavior – where plans make logical sense, but change truly begins to rub.
Yousri is known for his sharp, accessible, and often surprisingly relatable speaking style. In his keynotes, he engages his audience with the question that many organizations grapple with but rarely articulate: do we have the courage to grow, even when it becomes uncomfortable?
He illustrates this question with the now-iconic metaphor from his award-winning books The Strategy of the Lobster and How to Become a Lobster. Just like a lobster, organizations sometimes need to shed their shell to grow further: vulnerable, uncertain, but necessary.
With humor, sharpness, and concrete examples, Yousri stimulates his audience to look at change differently. His keynotes not only encourage people to think differently but also to reconsider their own role in change. Often, one image, one sentence, or one uncomfortable insight lingers long in the organization.
Discover how to cleverly combine daily priorities with building for the future. As an innovation speaker, I provide tools to create space for renewal without disrupting the ongoing operations.
Recognise the different change types in your team and utilise everyone’s strengths. This way, you transform individual professionals into a strong and agile innovation team.
Experience which patterns are hindering your further growth and learn how to transform them into new ways of working that stimulate innovation and change.
Build resilience and confidence to smoothly navigate through uncertainty, resistance, and rapid market developments.
Relatable stories, a touch of humour, and practical tips ensure that my innovation lectures inspire and activate your audience – with impact that lasts.
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