© Nathan Reinds
Yousri Mandour is an organizational consultant, author, and sought-after speaker on change, innovation, and leadership. For over 25 years, he has operated at the intersection of strategy and human behavior – where plans make logical sense, but change truly begins to rub.
Yousri Mandour is an organizational consultant, author, and sought-after speaker on change, innovation, and leadership. For over 25 years, he has operated at the intersection of strategy and human behavior – where plans make logical sense, but change truly begins to rub.
Yousri is known for his sharp, accessible, and often surprisingly relatable speaking style. In his keynotes, he engages his audience with the question that many organizations grapple with but rarely articulate: do we have the courage to grow, even when it becomes uncomfortable?
He illustrates this question with the now-iconic metaphor from his award-winning books The Strategy of the Lobster and How to Become a Lobster. Just like a lobster, organizations sometimes need to shed their shell to grow further: vulnerable, uncertain, but necessary.
With humor, sharpness, and concrete examples, Yousri stimulates his audience to look at change differently. His keynotes not only encourage people to think differently but also to reconsider their own role in change. Often, one image, one sentence, or one uncomfortable insight lingers long in the organization.