E-commerce expert in digital growth and conversion
Jurjen Jongejan is an e-commerce expert, online marketer, and author with over 15 years of experience in digital growth and conversion optimisation. He helps retailers and brands translate online strategy, data, and consumer behaviour into better results. With humour, practical examples, and directly applicable insights, he shows how organisations can grow in an ever-changing digital world.
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Drs. Jurjen Jongejan is one of the most sought-after speakers in the e-Commerce world. He has been active in e-Commerce for 15 years and has contributed to the growth of around 200 small and large webshops.
He is the author of the book ‘More Revenue with Your Webshop, in 4 Steps to a Higher Conversion’. The book on conversion optimisation is a bestseller and was nominated for ‘Management Book of the Year’. Jurjen is also known as an inspirer. He has been approached for this by, among others, Coolblue, Google, and ABN AMRO.
Jurjen is also an entrepreneur; at the e-Commerce agency ISM eCompany, he founded the online marketing & optimisation department and, as Online Marketing Director, leads a team of over 40 e-Commerce Marketers. In this role, he advises retailers and brands in the field of online strategy, online marketing, e-commerce, and data-driven optimisation.
His book and years of practical experience form the basis for the presentations he gives. He combines a dose of humour and practical examples, ensuring the audience always leaves with something concrete and inspiring. Visitors describe his presentations as inspiring, practical, and humorous, keeping Jurjen at the top of the list of speakers at e-Commerce conferences for years.
The world of e-commerce is continuously changing. New technology, shifting consumer behaviour, AI, new sales channels, and evolving customer expectations impact how webshops and brands can remain successful. Jurjen brings together the key e-commerce developments and translates them into practice. What are relevant trends, which developments require attention, and what do they specifically mean for retailers and e-commerce professionals? With practical examples, he provides insight into the opportunities and challenges of a rapidly changing digital landscape.
The boundaries between online and offline retail are increasingly blurring. New players, technology, and changing consumer behaviour are putting pressure on traditional retail models. Jurjen shows how disruption occurs and why some developments can have major consequences for retailers and brands. Drawing from his years of experience in e-commerce and online strategy, he discusses how organisations can respond to changes and remain relevant in a market where the customer increasingly determines where, when, and how they buy.
A successful online marketing strategy goes beyond simply attracting as many visitors as possible to a website. It’s about targeting the right audience, offering relevant propositions, using smart channels, and adopting an approach that ultimately contributes to growth. Jurjen demonstrates how organisations can strategically leverage their online marketing and how different disciplines can reinforce each other. He combines practical experience with data and concrete examples, so that participants not only understand what a good online strategy entails but also how they can translate this into their own organisation.
From AI and personalisation to new social media channels and changing search habits: online marketing is evolving rapidly. Jurjen explores the developments that are transforming the field and shows what these mean for brands, retailers, and marketers. Which trends are structural and which ones will disappear as quickly as they appeared? By linking trends to practical examples, he helps his audience distinguish between hype and developments that can actually have an impact on online marketing.
Growth doesn’t always require bigger marketing budgets. Growth hacking is about systematically seeking ways to accelerate growth by combining experimentation, data, and creativity. Jurjen shows how organisations can discover opportunities in different parts of the customer journey and how experiments can help to quickly learn what does and doesn’t work. It’s not about one-off tricks, but a mindset where testing, measuring, and optimising become part of everyday practice.
Consumers are more critical, better informed, and have become accustomed to increasing convenience and choice. At the same time, their expectations around price, service, speed, and relevance are changing. Jurjen shows how these developments influence purchasing behaviour and what this means for retailers and brands. By linking consumer behaviour to data, technology, and practical examples, organisations gain insight into how they can adapt their digital customer journey to a consumer who moves less linearly through the funnel.
Customer-centric entrepreneurship means that the customer is not only central in marketing but also in the way an organisation makes decisions. Jurjen shows how organisations can translate customer insights into better propositions, digital experiences, and commercial results. It’s not just about doing what customers ask, but about understanding their needs and identifying opportunities within the customer journey. Data and customer behaviour are important ingredients for informed decision-making.
Why does someone click on one button but not on another? And why does one message work better than another? Neuromarketing provides insights into the psychological processes involved in choices and purchasing behaviour. Jurjen translates these principles into online marketing and e-commerce. He shows how knowledge of human behaviour can help in designing persuasive websites, propositions, and customer journeys, without losing sight of practical applicability.
More visitors are not automatically the solution for increased revenue. Conversion optimisation is about improving the percentage of visitors who actually do what you want: make a purchase, submit a request, or undertake another desired action. As the author of More Revenue with Your Webshop and a specialist in conversion optimisation, Jurjen has extensive experience in optimising digital customer journeys. He demonstrates how data, customer behaviour, and experiments can be utilised to consistently get more out of existing website traffic.
Digitalisation has fundamentally changed the way consumers orient themselves, compare, and purchase. Retailers must therefore consider their position in a world where physical stores, webshops, marketplaces, social media, and other channels are increasingly intertwined. Jurjen discusses how retailers can develop a future-proof digital strategy and the role that data, technology, customer focus, and a strong online proposition play in this. With practical examples, he translates strategic choices into concrete possibilities.
As an entrepreneur and Online Marketing Director, Jurjen combines strategic insight with years of practical experience in the daily practice of e-commerce. He knows what it takes to build a department, lead a team, and at the same time advise clients and organisations on growth. In his lectures on entrepreneurship, he not only discusses ideas and ambition, but also decision-making, experimenting, learning from what doesn’t work, and actually turning opportunities into results.
Data can help organisations make better commercial decisions, but only when data is actually translated into action. Jurjen shows how retailers and brands can use data to understand customer behaviour, formulate hypotheses, and continuously improve digital processes. By connecting measuring, analysing, and experimenting, a structural approach for growth emerges. The goal is not to collect more data, but to make better decisions based on what customers actually do.
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