Gaico Bos

About Gaico Bos

Gaico Bos is a media and entertainment lawyer and founder of Bos.Legal, a specialized law firm in Amsterdam at the intersection of creativity, technology, and law. He advises creators, producers, media companies, and tech entrepreneurs on copyright, media law, privacy, and corporate law, in both national and international contexts.

Artificial intelligence is an important theme in his work. From his experience in the creative sector, Gaico sees firsthand how AI is changing existing practices. Consider digitally reconstructed actors, scripts that are partially developed with AI, and music production without a human composer. Gaico not only follows legal developments but also actively engages with the technology and works within his own practice with self-built AI platforms and local LLMs. This allows him to translate complex technological and legal issues into a clear and practical narrative for executives, creatives, lawyers, and entrepreneurs. In his lectures, he demonstrates the lessons the creative industry already offers for other sectors looking to responsibly and legally implement AI.

Through his work for media companies and players in the creative industry, Gaico has a keen insight into the legal and commercial dynamics of the media sector. Therefore, he speaks not only about AI and intellectual property but also about broader media issues and the changing role of technology within media organizations.

His background as a television producer, internet entrepreneur, and project manager within the government enables him to effectively connect legal issues to everyday practice. As a result, his lectures are relevant not only for lawyers or media professionals but also for executives, entrepreneurs, and policymakers in various sectors who want to understand what new developments mean for their organization and business model.