{"id":39619,"date":"2018-06-08T09:07:39","date_gmt":"2018-06-08T09:07:39","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/benoit-meyronin\/"},"modified":"2026-07-04T21:52:57","modified_gmt":"2026-07-04T19:52:57","slug":"benoit-meyronin","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/nl\/spreker\/benoit-meyronin\/","title":{"rendered":"BenoI\u00aet Meyronin"},"content":{"rendered":"<p>Beno\u00eet Meyronin is professor in marketing aan Grenoble Ecole de Management en directeur R&amp;D van de Acad\u00e9mie du Service, waarvan hij een van de partners is. Zijn expertisegebieden zijn dienstenmanagement en territoriale marketing. Hij werkt regelmatig samen met bedrijven en publieke organisaties: SNCF, RATP, A\u00e9roports de Paris, Cie des Alpes, de ziekenhuiswereld, lokale overheden, enzovoort, zowel in advies als in training.<\/p>\n<p>Hij heeft verschillende onderzoeksartikelen en boeken gepubliceerd: Van management naar marketing van diensten (Dunod, 2007; 2e editie, 2011, met C. Ditandy), Management van de dienst &amp; verandermanagement: het geval van de SNCF (Vuibert, 2010, met M. Euverte en H. Joseph-Antoine), Territoriale marketing (Vuibert, 2009; 2e editie, 2012), Cultuur &amp; aantrekkelijkheid van gebieden (L\u2019Harmattan, 2010, met C. Berneman). Zijn laatste boek, gepubliceerd in september 2012, is een verzamelwerk over dienstinnovatie (PUG, met A. Munos). Hij verschijnt regelmatig in de media (La Tribune, Les Echos, enz.).<\/p>\n<p>Beno\u00eet heeft een doctoraat in de economische wetenschappen en een Habilitation \u00e0 Diriger des Recherches in managementwetenschappen.<\/p>\n<p>Hij leidt in Parijs de Club de la Relation Clients, opgericht door de Acad\u00e9mie du Service in 2010 (15 lidbedrijven) en hij heeft de blog <a href=\"http:\/\/www.marketing-des-services.com\">www.marketing-des-services.com<\/a> opgericht en leidt deze. Hij is medeoprichter en vicevoorzitter van de club ADETEM Marketing Territorial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beno\u00eet Meyronin is professor in marketing aan Grenoble Ecole de Management en directeur R&amp;D van de Acad\u00e9mie du Service, waarvan hij een van de partners is. Zijn expertisegebieden zijn dienstenmanagement en territoriale marketing. Hij werkt regelmatig samen met bedrijven en publieke organisaties: SNCF, RATP, A\u00e9roports de Paris, Cie des Alpes, de ziekenhuiswereld, lokale overheden, enzovoort, [&hellip;]<\/p>\n","protected":false},"featured_media":5798,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[58,134,82,89],"sa_language":[],"sa_employability":[244],"class_list":["post-39619","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-governance-en-management","sa_speaker_category-human-resources","sa_speaker_category-leiderschap-en-ontwikkeling","sa_speaker_category-marketing-en-sales"],"acf":{"sa_introduction":"Beno\u00eet Meyronin is professor in marketing aan Grenoble Ecole de Management en directeur R&D van de Acad\u00e9mie du Service, waarvan hij een van de partners is. Zijn expertisegebieden zijn dienstenmanagement en territoriale marketing. Hij werkt regelmatig samen met bedrijven en publieke organisaties: SNCF, RATP, A\u00e9roports de Paris, Cie des Alpes, de ziekenhuiswereld, lokale overheden, enzovoort, zowel in advies als in training.\n\nHij heeft verschillende onderzoeksartikelen gepubliceerd en","sa_one_liner":"Expert in dienstenmanagement","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Le management dans les m\u00e9tiers de service","sa_subjects_information":""},{"sa_subjects_title":"Le marketing des services","sa_subjects_information":""},{"sa_subjects_title":"L\u2019innovation de service","sa_subjects_information":""},{"sa_subjects_title":"Le marketing territorial, les marques de territoire","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null,"sa_order_score":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BenoI\u00aet Meyronin - Spreker boeken bij Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"Boek BenoI\u00aet Meyronin eenvoudig via Speakers Academy. 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