{"id":39420,"date":"2018-06-08T09:26:52","date_gmt":"2018-06-08T09:26:52","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/mariette-darrigrand\/"},"modified":"2026-07-04T21:49:19","modified_gmt":"2026-07-04T19:49:19","slug":"mariette-darrigrand","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/nl\/spreker\/mariette-darrigrand\/","title":{"rendered":"Mariette Darrigrand"},"content":{"rendered":"<p>Zij leidt het bureau voor semiotisch onderzoek DES FAITS ET DES SIGNES, gespecialiseerd in de analyse van invloedrijke media discours en communicatieadvies. Ze analyseert lexicale trends (structurerende woorden van het media-universum), merkcommunicatie. Ze biedt strategisch advies aan bedrijven en merken: positioneringsplatforms, communicatiestrategie\u00ebn, brand books\u2026 Ze presenteert haar analyses over hedendaagse woorden in boeken:<\/p>\n<p>-\u00ad Sexy Corpus\/ Reis door het vlees van de woorden (Lemieux uitgever &#8211; 2015)<\/p>\n<p>-\u00ad Hoe de media ons verkeerd aanspreken (Editions nouvelles Fran\u00e7ois Bourin &#8211; 2014)<\/p>\n<p>-\u00ad Deze woorden die ons regeren (Bayard &#8211; 2008) Ze is docent aan Parijs XIII, Master Commercialisatie van het Boek.<\/p>\n<p>Ze is chroniqueur voor France Culture \/ Het geheim van de bronnen en komt regelmatig in de media aan het woord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zij leidt het bureau voor semiotisch onderzoek DES FAITS ET DES SIGNES, gespecialiseerd in de analyse van invloedrijke media discours en communicatieadvies. Ze analyseert lexicale trends (structurerende woorden van het media-universum), merkcommunicatie. Ze biedt strategisch advies aan bedrijven en merken: positioneringsplatforms, communicatiestrategie\u00ebn, brand books\u2026 Ze presenteert haar analyses over hedendaagse woorden in boeken: -\u00ad Sexy [&hellip;]<\/p>\n","protected":false},"featured_media":7273,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[14],"sa_language":[181],"sa_employability":[252],"class_list":["post-39420","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-communicatie"],"acf":{"sa_introduction":"Zij leidt het bureau voor semiotisch onderzoek DES FAITS ET DES SIGNES, gespecialiseerd in de analyse van invloedrijke media discours en communicatieadvies. Ze analyseert lexicale trends (structurerende woorden van het media-universum), merkcommunicatie. 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