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prof. dr. Miklos Sarvary

prof. dr. Miklos Sarvary

Expert on Media Competition and Network Marketing
Talen : Engels, Hongaars

  • Categorieën

  • ICT & Social Media
  • Marketing
  • Sales
  • Wetenschap
    • Technologie
  • Inzetbaarheid

  • Lezing
  • Onderwerpen

  • Hoe nieuwe technologieën marketing veranderen
  • Telecom en media
  • Sales forces
  • Netwerk Marketing
  • Technieken met betrekking tot community management
  • De structuur van het internet
  • Online adverteren
  • Media concurrentie
  • Alle onderwerpen
Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions. Miklos' current research focuses on social networks and new
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Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions.

Miklos' current research focuses on social networks and new media (metaverses) and how these technologies transform marketing. His recent papers study media competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he did work on dynamic R&D strategies, information marketing, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products.

He is Associate Editor of Marketing Science and Quantitative Marketing and Economics and member of the Editorial Boards of International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Degussa, Danisco, IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.
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