Innovatie-inspirator: Innoveren is makkelijker dan je denkt.
drs. Gijs van Wulfen
Gijs van Wulfen is wereldwijd een autoriteit op het gebied van innovatie. Hij is de grondlegger van de FORTH innovation method, een beproefde innovatiemethode die op zes continenten wordt toegepast. Zijn boek Het Innovatiedoolhof is bekroond als Managementboek van het Jaar 2017. Als ...
Talen:
Inzetbaarheid:
Keynote spreker
Inzetbaarheid:
Keynote spreker,
Over Gijs van Wulfen
Gijs van Wulfen is wereldwijd een autoriteit op het gebied van innovatie. Hij is de grondlegger van de FORTH innovation method, een beproefde innovatiemethode die op zes continenten wordt toegepast. Zijn boek Het Innovatiedoolhof is bekroond als Managementboek van het Jaar 2017. Als LinkedIn Influencer reist hij de hele wereld over om mensen te inspireren als workshopleider of als keynote spreker op conferenties of bijeenkomsten. Gijs zn lezingen zijn praktisch, informeel, vol humor en entertainment.
Als bedrijfseconoom, werkte Gijs eerst vijftien jaar als marketeer in de food-industrie en adviseerde hij later bij Ernst & Young en Boer & Croon. Eind 2002 startte hij zijn missie om mensen, overal ter wereld, te inspireren om betere innovators te worden. In 2006 kwam zijn boek Nieuwe Producten en Diensten Bedenken uit, de eerste van inmiddels vier boeken over hoe je innovatie het beste kunt starten. Gijs is keynote speaker bij grote internationale evenementen. Zo was hij keynote spreker bij de Turkish Innovation Week in Istanbul en bij Product Innovation Berlin. En faciliteert hij innovatieworkshops voor 3M in de Verenigde Staten, DuPont in Engeland en AIRBUS in Frankrijk. Even leuk vindt hij het om vijftien klanten van Rabobank Stadskanaal te inspireren op een dinsdagavond.
Een lezing van Gijs gaat vooral over ons eigen gedrag, dat vaak de oorzaak is waarom innovatie zo slecht van de grond komt. Gepokt en gemazeld door de praktijk weet hij iedereen te boeien met zijn innovatieverhalen. Want een goede lezing inspireert niet allen, maar zorgt vooral ook voor een glimlach. Want dan pas ben je geraakt en geboeid.
Onderwerpen
"Erik has developed a novel approach for connecting with consumers by merging brand loyalty marketing strategies with the latest insights in the neurosciences."
"Erik has developed a novel approach for connecting with consumers by merging brand loyalty marketing strategies with the latest insights in the neurosciences. Erik Schoppen presents his methods with clarity and simplicity, providing access to complexity, and potential of using neuroscience to inform and guide brand management. Despite the inherent complexities of human cognition, Erik is able to demystify our understanding of how the brain perceives, processes and stores information, and then reveals how this can be applied to marketing strategies to increase the effectiveness of brand messaging."
Referenties
Delony Langer-Anderson
''3M recently had the privilege of hiring Gijs van Wulfen to present a 90 minute lecture on the topic of 'how to start innovation'. Gijs was an informed and engaging speaker. His story telling style built an immediate friendly relationship with the audience. His knowledge and experience on the subject of starting large new projects inside a corporate structure was evident. At times he referenced his book The Innovation Expedition but at no time during the talk did it feel like we were getting a pushy sales pitch for a product (his book) or his service (training in the FORTH methodology). Over 300 people from across 3M attended his talk and we have received nothing but positive feedback and requests for access to the recording of the lecture. Please allow me to share some direct feedback from people who attended the talk.
- ''Watched this webstream this morning 'The Innovation Expedition-FORTH Method'. It's worth the watch if you missed it. I found his rule #2 'You can invent alone but you can't innovate alone' to be very true here at 3M''
- ''Love the Q&A at the end discussing emotional vs. rational needs.''
- ''When the webstream becomes available I think you would like this presentation''
- '' I liked how frank he was on many topics''
- '' Colorful, entertaining, practical, engaging and inspiring. Great Event''
I woul recommend Gijs as a speaker for any company that is working to establish, improve or reignite an innovation culture. I personally found Gijs to be easy to work with and a pleaasure to host.''
J.C.A.V. Gool
''It was a pleasure for us at ARAG SE The Netherlands to welcome Gijs van Wulfen as a Keynote speaker for our management meeting on the 2nd of march 2015 in Den Dolder, The Netherlands. The Theme of our mangament meeting was to share and discuss our strategic and operational objectives. In order to achieve our strategic objectives innovation will play an important role. Therefor Gijs van Wulfen was invited to give a presentation on this topic. His performance was inspiring, dynamic and sometimes provocative (in a positive way). He brought his story with a good sense of humor. I would like to thank Gijs van Wulfen very much for his performance. I can recommend Gijs van Wulfen as a high quality speaker in the field of innovation.''
Anne-Laure Pardijon
''The FAST, program is part of the Airbus Group University talent development portfolio, and is designed as a practical foundation for experienced Talented managers who are responsible for a business unit or profit centre. The FAST program gives participants the opportunity to focus on the development of business, management and business competences in line with the Airbus Group leadership model. This program is made up of 3 'one week' modules challenging the participants on their leadership skills and competences, as well as strengthening key business management skills coupled with exposure to external trends. Module 2 focuses more particularly on business agility and is done in smaller groups to allow peer to peer feedback and networking. In the frame of this module 2, we have had the pleasure to welcome Gijs van Wulfen for a one day workshop, on april 20th, may 6th and may 18th in our executive education center near Bordeaux in France. During these workshops (approximately 33 paricipants), Gijs has explained his view on innovation an how it can be used in the business environment. He has inspired the participants on what it is - offering them an innovative mindset and giving them tips and tricks to apply what they learnt and help to spark innovation in their day to day business.We have received very positive feedback after this workshop and we would like to thank him for his insightful messasges, active listening and advice to the participants, as well as for the practical tips and trick he shared with our managers with a view to them being able to translate their learning back into the business.We would be delighted to welcome Gijs again as a keynote speaker in this program and we have already reached out to him for other needs we have on this subject.''