{"id":28769,"date":"2019-11-25T10:50:40","date_gmt":"2019-11-25T09:50:40","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/heleen-crielaard\/"},"modified":"2026-06-17T12:03:24","modified_gmt":"2026-06-17T11:03:24","slug":"heleen-crielaard","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/","title":{"rendered":"Heleen Crielaard"},"content":{"rendered":"

Le sport de haut niveau comme outil marketing<\/strong><\/p>\n

Alors qu’elle \u00e9tudiait la psychologie \u00e0 l’universit\u00e9 d’Amsterdam, elle s’entra\u00eenait \u00e9galement quotidiennement en tant que sportive de haut niveau avec l’\u00e9quipe nationale f\u00e9minine de volley-ball des Pays-Bas. Elle a poursuivi ses \u00e9tudes avec une ann\u00e9e suppl\u00e9mentaire en \u00e9conomie, sp\u00e9cialisation marketing. Elle a jou\u00e9 avec l’\u00e9quipe nationale f\u00e9minine de volley-ball des Pays-Bas aux Jeux Olympiques de Barcelone en 1992, o\u00f9 elle a termin\u00e9 sixi\u00e8me avec son \u00e9quipe.<\/p>\n

Apr\u00e8s ces jeux, elle a commenc\u00e9 \u00e0 construire sa deuxi\u00e8me carri\u00e8re. Elle a d\u00e9but\u00e9 dans diverses fonctions de communication et a cr\u00e9\u00e9 son propre cabinet de conseil en communication en 1995. En 11 ans, Heleen a conseill\u00e9 plusieurs grandes entreprises telles que Randstad, Zilveren Kruis, Eneco et Rabobank. Elle a travaill\u00e9 \u00e0 l’intersection du marketing, de la communication et du sponsoring.<\/p>\n

Depuis le 1er mars 2006, Heleen a travaill\u00e9 chez Rabobank Nederland, d’abord en tant que responsable du sponsoring, charg\u00e9e de toutes les activit\u00e9s de sponsoring au sein de Rabobank Nederland. De 2009 \u00e0 2016, elle a \u00e9t\u00e9 membre de l’\u00e9quipe de direction du d\u00e9partement communication & affaires corporatives, responsable de toute la communication externe, comme le sponsoring, la communication de marque & de march\u00e9, les m\u00e9dias sociaux, Rabobank.com, le marketing, les relations publiques et la strat\u00e9gie de contenu. Un projet marquant dont elle a \u00e9t\u00e9 responsable durant cette p\u00e9riode est l’\u00e9quipe cycliste Rabo et toutes les activit\u00e9s qui y sont associ\u00e9es, allant de magnifiques \u00e9v\u00e9nements d’hospitalit\u00e9 \u00e0 la crise autour de Rasmussen et la fin du sponsoring.<\/p>\n

En 2016, Heleen a mis en place un tout nouveau d\u00e9partement marketing au sein de Rabobank Nederland. La fonction marketing \u00e9tait jusque-l\u00e0 dispers\u00e9e sur plusieurs d\u00e9partements. Le nouveau d\u00e9partement marketing travaille avec des \u00e9quipes transversales et agiles, organis\u00e9es autour des groupes cibles. Le marketing en ligne \u00e9tait le point de d\u00e9part, compl\u00e9t\u00e9 si n\u00e9cessaire par une communication de masse.<\/p>\n

Une partie de ce processus de changement a \u00e9t\u00e9 la mise en place d’un vaste programme de formation Agile et de l’acad\u00e9mie de marketing. Ce nouveau d\u00e9partement a d\u00e9but\u00e9 le 1er octobre 2016. Heleen a dirig\u00e9 tous les \u00e9quipes marketing pour le d\u00e9partement des particuliers jusqu’en novembre 2019.<\/p>\n

En outre, Heleen a toujours occup\u00e9 de nombreuses fonctions administratives, y compris au conseil d’administration de la F\u00e9d\u00e9ration n\u00e9erlandaise de volley-ball (2001-2006), membre du conseil des anneaux de sponsoring (2009-2014) et tr\u00e9sori\u00e8re de la BVA (association des annonceurs) (2014-pr\u00e9sent) et du CTO m\u00e9tropole (2017-pr\u00e9sent).<\/p>\n

Elle est une mod\u00e9ratrice \/ animatrice de d\u00e9bats tr\u00e8s comp\u00e9tente et aime \u00e9galement parler de th\u00e8mes tels que le marketing, la communication, le sponsoring et la construction de marques.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le sport de haut niveau comme outil marketing Alors qu’elle \u00e9tudiait la psychologie \u00e0 l’universit\u00e9 d’Amsterdam, elle s’entra\u00eenait \u00e9galement quotidiennement en tant que sportive de haut niveau avec l’\u00e9quipe nationale f\u00e9minine de volley-ball des Pays-Bas. Elle a poursuivi ses \u00e9tudes avec une ann\u00e9e suppl\u00e9mentaire en \u00e9conomie, sp\u00e9cialisation marketing. Elle a jou\u00e9 avec l’\u00e9quipe nationale f\u00e9minine […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[23,11,55,78,19,81],"sa_language":[187,186],"sa_employability":[266,207],"class_list":["post-28769","sa_speaker","type-sa_speaker","status-publish","hentry","sa_speaker_category-animation-moderation","sa_speaker_category-gouvernance-gestion","sa_speaker_category-medias","sa_speaker_category-mode-de-vie","sa_speaker_category-sport-team-building","sa_speaker_category-strategie"],"acf":{"sa_introduction":"Heleen Crielaard est une experte en communication et marketing exp\u00e9riment\u00e9e, ainsi qu'une strat\u00e8ge en sponsoring. Elle est \u00e9galement membre du conseil d'administration de l'association des Annonceurs (bvA) et pr\u00e9sidente du groupe de travail sur le marketing d'influence.","sa_one_liner":"Marketing & Communication | Sponsoring | Sportive de haut niveau","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":null,"sa_faq_items":null,"sa_minimum_price":"3000","sa_maximum_price":"5000","sa_banner_image_id":0,"sa_videos":null,"sa_order_score":0},"yoast_head":"\nHeleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau<\/title>\n<meta name=\"description\" content=\"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau\" \/>\n<meta property=\"og:description\" content=\"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/\" \/>\n<meta property=\"og:site_name\" content=\"Speakers Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T11:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speakersacademy.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783035274\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/heleen-crielaard\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/heleen-crielaard\\\/\",\"name\":\"Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/#website\"},\"datePublished\":\"2019-11-25T09:50:40+00:00\",\"dateModified\":\"2026-06-17T11:03:24+00:00\",\"description\":\"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/heleen-crielaard\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/heleen-crielaard\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/heleen-crielaard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conf\u00e9renciers\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Heleen Crielaard\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/\",\"name\":\"Speakers Academy\",\"description\":\"Bringing Knowledge to the World\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speakersacademy.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau","description":"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/","og_locale":"fr_FR","og_type":"article","og_title":"Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau","og_description":"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.","og_url":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/","og_site_name":"Speakers Academy","article_modified_time":"2026-06-17T11:03:24+00:00","og_image":[{"width":696,"height":696,"url":"https:\/\/www.speakersacademy.com\/fr\/wp-content\/uploads\/sites\/3\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783035274","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/","url":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/","name":"Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau","isPartOf":{"@id":"https:\/\/www.speakersacademy.com\/fr\/#website"},"datePublished":"2019-11-25T09:50:40+00:00","dateModified":"2026-06-17T11:03:24+00:00","description":"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. Heleen zit in het hoofdbestuur van de Nederlandse Volleybal Bond.","breadcrumb":{"@id":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.speakersacademy.com\/fr\/speaker\/heleen-crielaard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.speakersacademy.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Conf\u00e9renciers","item":"https:\/\/www.speakersacademy.com\/fr\/speaker\/"},{"@type":"ListItem","position":3,"name":"Heleen Crielaard"}]},{"@type":"WebSite","@id":"https:\/\/www.speakersacademy.com\/fr\/#website","url":"https:\/\/www.speakersacademy.com\/fr\/","name":"Speakers Academy","description":"Bringing Knowledge to the World","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speakersacademy.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/sa_speaker\/28769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/sa_speaker"}],"about":[{"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/types\/sa_speaker"}],"wp:attachment":[{"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/media?parent=28769"}],"wp:term":[{"taxonomy":"sa_speaker_category","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/sa_speaker_category?post=28769"},{"taxonomy":"sa_language","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/sa_language?post=28769"},{"taxonomy":"sa_employability","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/fr\/wp-json\/wp\/v2\/sa_employability?post=28769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}