{"id":28505,"date":"2023-09-14T13:28:47","date_gmt":"2023-09-14T12:28:47","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/pirjo-de-winkel\/"},"modified":"2026-06-28T22:26:03","modified_gmt":"2026-06-28T21:26:03","slug":"pirjo-de-winkel","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/fr\/speaker\/pirjo-de-winkel\/","title":{"rendered":"Pirjo de Winkel"},"content":{"rendered":"

Pirjo de Winkel est biologiste et entrepreneuse. \u00c0 premi\u00e8re vue, ce n’est pas une combinaison logique, mais c’est pourtant une r\u00e9ussite ! Pirjo \u00e9tait, avec le Ma\u00eetre P\u00e2tissier et Ma\u00eetre Boulanger Rob\u00e8rt van Beckhoven, propri\u00e9taire de ‘bij Rob\u00e8rt’ \u00e0 Oisterwijk, dans le Brabant. Elle y offrait une exp\u00e9rience unique du m\u00e9tier de boulanger, avec notamment une boulangerie ouverte, un magasin, de la restauration, un centre de connaissances B\u2019academie et une branche m\u00e9diatique o\u00f9 elle travaillait en propre sur un magazine, des livres (pour enfants) et une plateforme d’inspiration en ligne Meesterlijkvanrobert.nl. Pirjo est une v\u00e9ritable entrepreneuse, elle a su cr\u00e9er une entreprise polyvalente et une marque solide.<\/p>\n

Pirjo aime partager ses le\u00e7ons d’entrepreneuriat, avec passion pour le d\u00e9veloppement de nouvelles initiatives, la prise de d\u00e9cisions et le rassemblement des bonnes personnes autour de soi. La collaboration se fait au sein de l’organisation, mais rassembler les bons partenaires de collaboration est crucial pour construire une marque et une entreprise.<\/p>\n

\u00c0 une \u00e9poque o\u00f9 nous voulons – heureusement – savoir ce que nous mettons dans notre bouche, il est tr\u00e8s important de dire \u00e0 vos clients ce que vous faites. De plus, la science n’est pas une chose d’\u00e9lite selon Pirjo ; il faut la rendre compr\u00e9hensible pour les gens afin qu’ils puissent faire leurs propres choix. Cela n\u00e9cessite honn\u00eatet\u00e9 et transparence ! Et dans ce cas, les entrepreneurs poss\u00e8dent \u00e0 la fois l’expertise et le bagage scientifique : une combinaison gagnante. Les partenaires de collaboration sont cruciaux pour construire une marque et une entreprise.<\/p>\n

\n

Avec mes connaissances et des ann\u00e9es de travail acharn\u00e9, nous avons cr\u00e9\u00e9 un lieu qui offre \u00e0 nos invit\u00e9s une exp\u00e9rience compl\u00e8te : voir, sentir, go\u00fbter, apprendre et profiter.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Pirjo de Winkel est biologiste et entrepreneuse. \u00c0 premi\u00e8re vue, ce n’est pas une combinaison logique, mais c’est pourtant une r\u00e9ussite ! Pirjo \u00e9tait, avec le Ma\u00eetre P\u00e2tissier et Ma\u00eetre Boulanger Rob\u00e8rt van Beckhoven, propri\u00e9taire de ‘bij Rob\u00e8rt’ \u00e0 Oisterwijk, dans le Brabant. Elle y offrait une exp\u00e9rience unique du m\u00e9tier de boulanger, avec notamment […]<\/p>\n","protected":false},"featured_media":23223,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[8,5,4,36,17,78,117,54],"sa_language":[187,186],"sa_employability":[207],"class_list":["post-28505","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-communication-medias","sa_speaker_category-durabilite-environnement","sa_speaker_category-entrepreneuriat","sa_speaker_category-entrepreneurs-a-succes","sa_speaker_category-marketing-ventes","sa_speaker_category-mode-de-vie","sa_speaker_category-storytelling","sa_speaker_category-travail-equipe"],"acf":{"sa_introduction":"Pirjo de Winkel partage ses le\u00e7ons d'entrepreneuriat sur le d\u00e9veloppement de nouvelles initiatives, la prise de d\u00e9cisions et le rassemblement des bonnes personnes autour de soi. La collaboration se fait au sein de l'organisation, mais rassembler les bons partenaires de collaboration est \u00e9galement crucial pour construire une marque et une entreprise.","sa_one_liner":"Construire une marque & Entrepreneuriat","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Entrepreneuriat","sa_subjects_information":""},{"sa_subjects_title":"Construire une marque","sa_subjects_information":""},{"sa_subjects_title":"Commercialisation","sa_subjects_information":""},{"sa_subjects_title":"Pers\u00e9v\u00e9rance & r\u00e9silience","sa_subjects_information":""},{"sa_subjects_title":"Collaboration","sa_subjects_information":""},{"sa_subjects_title":"Biologiste \u2013 scientifique dans les PME","sa_subjects_information":""},{"sa_subjects_title":"Narration\/transmission de connaissances","sa_subjects_information":""},{"sa_subjects_title":"Durabilit\u00e9","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"2000","sa_maximum_price":"2950","sa_banner_image_id":24862,"sa_videos":[{"sa_video_title":"I AM Booming - 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