{"id":28076,"date":"2018-06-07T12:15:04","date_gmt":"2018-06-07T12:15:04","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/ruud-verduin\/"},"modified":"2026-07-04T22:28:11","modified_gmt":"2026-07-04T20:28:11","slug":"ruud-verduin","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/fr\/speaker\/ruud-verduin\/","title":{"rendered":"Ruud Verduin"},"content":{"rendered":"<p>Ruud Verduin est consultant, auteur et conf\u00e9rencier principal sur le marketing et la gestion des relations clients, CRM. Il s&rsquo;exprime avec beaucoup de verve sur les d\u00e9veloppements extr\u00eamement rapides dans le marketing et les ventes et sur la mani\u00e8re dont les organisations devraient aborder ces \u00e9volutions, de mani\u00e8re strat\u00e9gique et pratique. Il a une vision nouvelle des relations clients \u00e0 une \u00e9poque o\u00f9 la fid\u00e9lit\u00e9 n&rsquo;est plus \u00e9vidente. Verduin a une grande exp\u00e9rience des d\u00e9fis auxquels les organisations sont confront\u00e9es lors du changement de leur focus de produit \u00e0 client. C&rsquo;est un conf\u00e9rencier fascinant, capable de pr\u00e9senter des questions s\u00e9rieuses de mani\u00e8re divertissante.<\/p>\n<p>Ruud Verduin a une formation en marketing et en technologie de l&rsquo;information et est directeur d&rsquo;une agence de conseil en gestion sp\u00e9cialis\u00e9e dans le marketing et le CRM. Il est l&rsquo;auteur de `Customer Relationship Management\u2019 et a co\u00e9crit le livre de marketing de l&rsquo;ann\u00e9e 2005, &#8216;Event Driven Marketing\u2019. Actuellement, il travaille sur un nouveau livre sur la r\u00e9alisation de meilleures &#8216;exp\u00e9riences clients\u2019. Ruud Verduin organise des conf\u00e9rences, des sessions de formation et des ateliers pour des instituts \u00e9ducatifs renomm\u00e9s. Il est \u00e9galement disponible en tant que pr\u00e9sident.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruud Verduin est consultant, auteur et conf\u00e9rencier principal sur le marketing et la gestion des relations clients, CRM. Il s&rsquo;exprime avec beaucoup de verve sur les d\u00e9veloppements extr\u00eamement rapides dans le marketing et les ventes et sur la mani\u00e8re dont les organisations devraient aborder ces \u00e9volutions, de mani\u00e8re strat\u00e9gique et pratique. Il a une vision [&hellip;]<\/p>\n","protected":false},"featured_media":195,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[85,17,115],"sa_language":[186],"sa_employability":[207,142,151,161,220],"class_list":["post-28076","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-gestion-du-changement","sa_speaker_category-marketing-ventes","sa_speaker_category-orientation-client"],"acf":{"sa_introduction":"Ruud Verduin est consultant, auteur et conf\u00e9rencier principal sur le marketing et la gestion des relations clients, CRM. Il s'exprime avec beaucoup de verve sur les d\u00e9veloppements extr\u00eamement rapides dans le marketing et les ventes et sur la mani\u00e8re dont les organisations devraient aborder ces \u00e9volutions, de mani\u00e8re strat\u00e9gique et pratique. Il a une vision nouvelle des relations clients \u00e0 une \u00e9poque o\u00f9 la fid\u00e9lit\u00e9 n'est plus \u00e9vidente. Verduin a une grande exp\u00e9rience des d\u00e9fis auxquels les organisations sont confront\u00e9es lors du changement de leur focus de","sa_one_liner":"Le meilleur marketing disponible. Am\u00e9lioration des relations clients","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Que veulent vraiment les clients ?","sa_subjects_information":""},{"sa_subjects_title":"Excellence op\u00e9rationnelle ou intimit\u00e9 client ?","sa_subjects_information":""},{"sa_subjects_title":"Concentration sur le produit ou le client ?","sa_subjects_information":""},{"sa_subjects_title":"Interaction client, mal\u00e9diction ou b\u00e9n\u00e9diction ?","sa_subjects_information":""},{"sa_subjects_title":"Retour sur la relation, sur la valeur des relations clients et comment les \u00e9tablir.","sa_subjects_information":""},{"sa_subjects_title":"Cr\u00e9ativit\u00e9 et inspiration dans les processus de changement commercial.","sa_subjects_information":""},{"sa_subjects_title":"CRM, utile ou n\u00e9cessaire ?","sa_subjects_information":""},{"sa_subjects_title":"Les clients veulent-ils vraiment une relation ?","sa_subjects_information":""},{"sa_subjects_title":"Le CRM est-il plus qu'un syst\u00e8me ?","sa_subjects_information":""},{"sa_subjects_title":"Application efficace de la technologie de l'information pour le marketing et les ventes.","sa_subjects_information":""},{"sa_subjects_title":"Mise en \u0153uvre r\u00e9ussie des syst\u00e8mes CRM.","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"2000","sa_maximum_price":"3499","sa_banner_image_id":null,"sa_videos":null,"sa_order_score":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ruud Verduin - R\u00e9server un conf\u00e9rencier chez Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"R\u00e9servez Ruud Verduin facilement via Speakers Academy. 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