{"id":27764,"date":"2018-06-07T15:54:53","date_gmt":"2018-06-07T15:54:53","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/igor-mann\/"},"modified":"2026-07-04T22:26:39","modified_gmt":"2026-07-04T20:26:39","slug":"igor-mann","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/fr\/speaker\/igor-mann\/","title":{"rendered":"Igor Mann"},"content":{"rendered":"

Dipl\u00f4m\u00e9 de l’Institut de gestion de Moscou (1989).<\/p>\n

Ph.D. en \u00c9conomie (Marketing) (1998).<\/p>\n

Ancien Directeur Marketing :<\/p>\n

\u2022 Ciba-Geigy (Russie)<\/p>\n

\u2022 Konica (Russie)<\/p>\n

\u2022 Lucent (CIS)<\/p>\n

\u2022 Avaya (CEE\/MEA\/CIS)<\/p>\n

\u2022 Alcatel (CIS)<\/p>\n

\u2022 Arctel (Russie)<\/p>\n

\u2022 Kopernik Group (Russie).<\/p>\n

\u00c9diteur et co-fondateur : Maison d’\u00e9dition \u00abMann, Ivanov et Ferber\u00bb (depuis 2005).<\/p>\n

Consultant<\/p>\n

Partenaire et co-fondateur<\/p>\n

Marketing Machine – depuis 2004.<\/p>\n

LeadMachine (Marketing Internet) – depuis 2011.<\/p>\n

Auteur<\/p>\n

Livres :<\/p>\n

1. \u00abMarketing \u00e0 100%\u00bb (best-seller)<\/p>\n

2. \u00abPR \u00e0 100%\u00bb (best-seller)<\/p>\n

3. \u00abMarketing Sans Budget\u00bb (best-seller)<\/p>\n

4. \u00abMarketing Machine\u00bb<\/p>\n

5. \u00abMarketing. Des questions?\u00bb<\/p>\n

6. \u00abMarketing Pour Les Cadres Sup\u00e9rieurs\u00bb,<\/p>\n

7. \u00abTouchPoints\u00bb (best-seller)<\/p>\n

8. \u00abUne bonne ann\u00e9e marketing\u00bb<\/p>\n

9. \u00abRetours Marketing\u00bb<\/p>\n

Blog : www.igor-mann.ru<\/a><\/p>\n

Conf\u00e9rencier<\/p>\n

Annuellement plus de 50 master-classes et discours sur le marketing, le marketing internet, l’orientation client et les innovations.<\/p>\n

D\u00e9clarations officielles<\/p>\n

\u2022 Top 20 des Directeurs Marketing Russes (2006)<\/p>\n

\u2022 Consultant Marketing de l’Ann\u00e9e (2006, 2008)<\/p>\n

\u2022 Livre de l’Ann\u00e9e\/\u00c9conomie (2004)<\/p>\n

\u2022 Livre de Marketing de l’Ann\u00e9e (2007, 2009, 2011)<\/p>\n","protected":false},"excerpt":{"rendered":"

Dipl\u00f4m\u00e9 de l’Institut de gestion de Moscou (1989). Ph.D. en \u00c9conomie (Marketing) (1998). Ancien Directeur Marketing : \u2022 Ciba-Geigy (Russie) \u2022 Konica (Russie) \u2022 Lucent (CIS) \u2022 Avaya (CEE\/MEA\/CIS) \u2022 Alcatel (CIS) \u2022 Arctel (Russie) \u2022 Kopernik Group (Russie). \u00c9diteur et co-fondateur : Maison d’\u00e9dition \u00abMann, Ivanov et Ferber\u00bb (depuis 2005). Consultant Partenaire et co-fondateur […]<\/p>\n","protected":false},"featured_media":1368,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[4,17],"sa_language":[187,193],"sa_employability":[215,142,213,151,232,161],"class_list":["post-27764","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-entrepreneuriat","sa_speaker_category-marketing-ventes"],"acf":{"sa_introduction":"Dipl\u00f4m\u00e9 de l'Institut de gestion de Moscou (1989).\n\nPh.D. en \u00c9conomie (Marketing) (1998).\n\nAncien Directeur Marketing :\n\n\u2022 Ciba-Geigy (Russie)\n\n\u2022 Konica (Russie)\n\n\u2022 Lucent (CIS)\n\n\u2022 Avaya (CEE\/MEA\/CIS)\n\n\u2022 Alcatel (CIS)\n\n\u2022 Arctel (Russie)\n\n\u2022 Kopernik Group (Russie).\n\n\u00c9diteur et co-fondateur : Maison d'\u00e9dition \u00abMann, Ivanov et Ferber\u00bb (depuis 2005).\n\nConsultant\n\nPartenaire et co-fondateur\n\nMarketing Machine - depuis 2004.\n\nLeadMachine (Marketing Internet) - depuis 2011.","sa_one_liner":"Conf\u00e9rencier, Consultant, Auteur, \u00c9diteur","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Marketing pour les premi\u00e8res personnes","sa_subjects_information":""},{"sa_subjects_title":"Marketing B2B","sa_subjects_information":""},{"sa_subjects_title":"Marketing sans budget","sa_subjects_information":""},{"sa_subjects_title":"Marketing RH","sa_subjects_information":""},{"sa_subjects_title":"iMarketing 2.1","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"7500","sa_maximum_price":"12499","sa_banner_image_id":null,"sa_videos":[{"sa_video_title":"Mann Igor. 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