Expert de la Compétition des Médias et du Marketing de Réseau
Miklos Sarvary
Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in ...
Langue de travail:
Type d'évènement:
Keynote
Type d'évènement:
Keynote,
À propos Miklos Sarvary
Before joining INSEAD, Miklos was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM, selling integrated IT solutions to large financial institutions.
Miklos' current research focuses on social networks and new media (metaverses) and how these technologies transform marketing. His recent papers study media competition, online advertising, the structure of the Internet and techniques related to ‘community management’. Previously, he did work on dynamic R&D strategies, information marketing, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products.
He is Associate Editor of Marketing Science and Quantitative Marketing and Economics and member of the Editorial Boards of International Journal of Research in Marketing and Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Degussa, Danisco, IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC.