{"id":82179,"date":"2018-06-08T09:41:13","date_gmt":"2018-06-08T08:41:13","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/dirk-jan-de-bruijn\/"},"modified":"2026-07-06T17:45:20","modified_gmt":"2026-07-06T15:45:20","slug":"dirk-jan-de-bruijn","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/","title":{"rendered":"Dirk-Jan de Bruijn"},"content":{"rendered":"<p>With around 35 years of experience gained at companies such as IBM, Bakkenist, Deloitte, Rijkswaterstaat, ABD\/I-Interim Rijk, and the Ministry of Infrastructure and Water Management, business economist Dirk-Jan de Bruijn has specialized in operationalizing network leadership. This enables him, as the director of a community, to take steps from startup to scale-up. In co-creation with all relevant players, focused on that common higher goal \u2013 where each party is held accountable for their responsibilities. From this role, he has operationalized several successful innovations. Additionally, he has two decades of experience as a supervisor, is a sought-after speaker (including TED-X), and has multiple acclaimed management book titles to his name.<br \/>\nA common thread is his fascination for creating value in a 4O context (Governments, Entrepreneurs, Education, Environment) \u2013 aimed at solving societal issues (such as flow, sustainability, and safety) \u2013 from an ecosystem perspective (\u2018think big, act small\u2019). His passion lies in operationalizing new innovative concepts through network leadership. In the role of director of innovation processes \u2013 focused on inspiring and guiding my team and environment \u2013 to take steps towards the next phase of the innovation lifecycle. With a focus on realizing different revenue models: from traditional \u2018business to government\u2019 (B2G: government as client) to \u2018business to business\u2019 (B2B: government creates an environment that encourages parties to invest).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With around 35 years of experience gained at companies such as IBM, Bakkenist, Deloitte, Rijkswaterstaat, ABD\/I-Interim Rijk, and the Ministry of Infrastructure and Water Management, business economist Dirk-Jan de Bruijn has specialized in operationalizing network leadership. This enables him, as the director of a community, to take steps from startup to scale-up. In co-creation with [&hellip;]<\/p>\n","protected":false},"featured_media":69297,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[80,138,31,158,150],"sa_language":[249,250],"sa_employability":[188],"class_list":["post-82179","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-change-management","sa_speaker_category-governance-management","sa_speaker_category-government-politics","sa_speaker_category-lifestyle","sa_speaker_category-media"],"acf":{"sa_introduction":"Business economist and change agent specialized in operationalizing network leadership","sa_one_liner":"Director of Innovation Processes","sa_name_title":"drs.","sa_region":[],"sa_degree":"MMC","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"From startup to scale-up: how to realise successful innovations through an ecosystem approach in co-creation with the relevant parties.","sa_subjects_information":""},{"sa_subjects_title":"Start with answering the 'why question' (Golden Circle \u2013 Simon Sinek) \u2013 work from a shared vision \u2013 that is what should 'entice' people \u2013 in other words: the correct order is 'direct-arrange-perform'.","sa_subjects_information":""},{"sa_subjects_title":"From separate products or services to an integrated performance: from lamp to light, from boiler to climate, or from vehicle to mobility.","sa_subjects_information":""},{"sa_subjects_title":"Without order, nothing can exist; without chaos, nothing can arise: distinction between regular and innovation processes.","sa_subjects_information":""},{"sa_subjects_title":"Implementation of smart mobility: technology is not the greatest challenge, but the way of directing\/arranging.","sa_subjects_information":""},{"sa_subjects_title":"Realise that innovations come about between organisations \u2013 not in or within an organisation \u2013 think big, act small \u2013 create connections in 4O context (Governments, Entrepreneurs, Educational Institutions, and Environment).","sa_subjects_information":""},{"sa_subjects_title":"Everything you do for me, without me, you do against me \u2013 working in co-creation, with the stakeholders.","sa_subjects_information":""},{"sa_subjects_title":"You got to start with the customer experience and work backwards to the technology \u2013 it is primarily about applications \u2013 about value creation.","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"750","sa_maximum_price":"1999","sa_banner_image_id":69296,"sa_videos":[{"sa_video_title":"Achter het succes van de Truck Platooning Challenge | Dirk-Jan de Bruijn | TEDxPrague","sa_video_embed":"https:\/\/www.youtube.com\/watch?v=rS-30j2zY9I"}],"sa_order_score":10},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dirk-Jan de Bruijn - Book a speaker at Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spreker Dirk-Jan de Bruin, boekt u bij Speakers Academy\u00ae - h\u00e9t Europese Sprekersbureau\" \/>\n<meta property=\"og:description\" content=\"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/\" \/>\n<meta property=\"og:site_name\" content=\"Speakers Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T15:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/speakersacademy.com\/wp-content\/uploads\/2019\/04\/Foto-Facebook.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Spreker Dirk-Jan de Bruin, boekt u bij Speakers Academy\u00ae - h\u00e9t Europese Sprekersbureau\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/speakersacademy.com\/wp-content\/uploads\/2019\/04\/Foto-Facebook.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/\",\"name\":\"Dirk-Jan de Bruijn - Book a speaker at Speakers Academy\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/06\\\/Dirk-Jan-de-Bruin.jpg\",\"datePublished\":\"2018-06-08T08:41:13+00:00\",\"dateModified\":\"2026-07-06T15:45:20+00:00\",\"description\":\"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/06\\\/Dirk-Jan-de-Bruin.jpg\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/06\\\/Dirk-Jan-de-Bruin.jpg\",\"width\":600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/dirk-jan-de-bruijn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Governance &amp; Management\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker_category\\\/governance-management\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Change Management\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker_category\\\/change-management\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"drs. Dirk-Jan de Bruijn MMC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\",\"name\":\"Speakers Academy\",\"description\":\"Bringing Knowledge to the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#organization\",\"name\":\"Speakers Academy\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783069288\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783069288\",\"width\":696,\"height\":696,\"caption\":\"Speakers Academy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/speakers.academy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW5ccMnflvNyiE6cChHDYbw\",\"https:\\\/\\\/www.tiktok.com\\\/@speakers_academy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/speakers-academy\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/54t64RYiW9sDkfJQrUBO90\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dirk-Jan de Bruijn - Book a speaker at Speakers Academy\u00ae","description":"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/","og_locale":"en_US","og_type":"article","og_title":"Spreker Dirk-Jan de Bruin, boekt u bij Speakers Academy\u00ae - h\u00e9t Europese Sprekersbureau","og_description":"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.","og_url":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/","og_site_name":"Speakers Academy","article_modified_time":"2026-07-06T15:45:20+00:00","og_image":[{"url":"https:\/\/speakersacademy.com\/wp-content\/uploads\/2019\/04\/Foto-Facebook.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Spreker Dirk-Jan de Bruin, boekt u bij Speakers Academy\u00ae - h\u00e9t Europese Sprekersbureau","twitter_image":"https:\/\/speakersacademy.com\/wp-content\/uploads\/2019\/04\/Foto-Facebook.png","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/","url":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/","name":"Dirk-Jan de Bruijn - Book a speaker at Speakers Academy\u00ae","isPartOf":{"@id":"https:\/\/www.speakersacademy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/#primaryimage"},"image":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2018\/06\/Dirk-Jan-de-Bruin.jpg","datePublished":"2018-06-08T08:41:13+00:00","dateModified":"2026-07-06T15:45:20+00:00","description":"Bedrijfseconoom Dirk-Jan de Bruijn is gespecialiseerd in het operationaliseren van netwerkleiderschap,, een regisseur van innovatieprocessen.","breadcrumb":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/#primaryimage","url":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2018\/06\/Dirk-Jan-de-Bruin.jpg","contentUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2018\/06\/Dirk-Jan-de-Bruin.jpg","width":600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/dirk-jan-de-bruijn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.speakersacademy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/www.speakersacademy.com\/en\/speaker\/"},{"@type":"ListItem","position":3,"name":"Governance &amp; Management","item":"https:\/\/www.speakersacademy.com\/en\/speaker_category\/governance-management\/"},{"@type":"ListItem","position":4,"name":"Change Management","item":"https:\/\/www.speakersacademy.com\/en\/speaker_category\/change-management\/"},{"@type":"ListItem","position":5,"name":"drs. Dirk-Jan de Bruijn MMC"}]},{"@type":"WebSite","@id":"https:\/\/www.speakersacademy.com\/en\/#website","url":"https:\/\/www.speakersacademy.com\/en\/","name":"Speakers Academy","description":"Bringing Knowledge to the World","publisher":{"@id":"https:\/\/www.speakersacademy.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speakersacademy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.speakersacademy.com\/en\/#organization","name":"Speakers Academy","url":"https:\/\/www.speakersacademy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speakersacademy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783069288","contentUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783069288","width":696,"height":696,"caption":"Speakers Academy"},"image":{"@id":"https:\/\/www.speakersacademy.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/speakers.academy\/","https:\/\/www.youtube.com\/channel\/UCW5ccMnflvNyiE6cChHDYbw","https:\/\/www.tiktok.com\/@speakers_academy","https:\/\/www.linkedin.com\/company\/speakers-academy","https:\/\/open.spotify.com\/show\/54t64RYiW9sDkfJQrUBO90"]}]}},"_links":{"self":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker\/82179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker"}],"about":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/types\/sa_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/media\/69297"}],"wp:attachment":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/media?parent=82179"}],"wp:term":[{"taxonomy":"sa_speaker_category","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker_category?post=82179"},{"taxonomy":"sa_language","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_language?post=82179"},{"taxonomy":"sa_employability","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_employability?post=82179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}